Tuesday, 19, May, 2026
 
 
 
Expand O P Jindal Global University
 
  
  
 
 
 

M/S.Chu Chu Tv Studios Llp vs The Registrar Of Trademarks
2023 Latest Caselaw 12581 Mad

Citation : 2023 Latest Caselaw 12581 Mad
Judgement Date : 15 September, 2023

Madras High Court
M/S.Chu Chu Tv Studios Llp vs The Registrar Of Trademarks on 15 September, 2023
                                                      1

                                  IN THE HIGH COURT OF JUDICATURE AT MADRAS

                                                DATED: 15.09.2023

                                                 CORAM:

                      THE HON'BLE MR. JUSTICE SENTHILKUMAR RAMAMOORTHY


                                          CMA(TM) No. 2 of 2023
                                                   &
                                          CMP. No. 15970 of 2023


                      M/S.CHU CHU TV STUDIOS LLP
                     TVH Beliciaa Towers, Tower 1,
                     1st Floor, No.94,
                     MRC Nagar, Chennai 600 028.                   ... Appellant

                                                    Vs.

                     THE REGISTRAR OF TRADEMARKS
                     The Trademarks Registry, IP Building,
                     GST Road, Guindy,
                     Chennai 600 032                               ... Respondent


                     PRAYER : This Civil Miscellaneous Appeal filed under Section 104
                     and Order XLIII Rule 1 of CPC read with Section 91 of the
                     Trademark Act, 1999, prays to set aside the order dated 14.09.2021,
                     passed by the Respondent herein, refusing the application for
                     registration of the trademark under No.4377556 in Class 28 and
                     consequently proceed with the application in the manner known
                     to law.

https://www.mhc.tn.gov.in/judis
                     1/11
                                                        2



                                  For Appellant     : Mr.S.Diwakar
                                                      for M/s.Rajesh Ramanthan

                                  For Respondent    : Mr.K.Subbu Ranga Bharathi,
                                                      Central Govt. Standing Counsel

                                                   JUDGMENT

The appellant challenges an order dated 14.09.2021 by

which Application No.4377556 for registration of the following

device mark was rejected:

2. The appellant submitted that the above mentioned

application was made on 13.12.2019 by asserting use from

27.09.2019. The application was in class 28 in relation to games,

sporting articles and the like. By examination report dated

08.01.2020, the Registrar of Trade Marks raised objections under

Section 11(1) of the Trade Marks Act, 1999 (the Trade Marks Act)

by citing one mark. The status of the cited mark is shown as

https://www.mhc.tn.gov.in/judis

'objected' in the search report annexed to the examination report.

By reply dated 01.02.2020, the appellant referred to registrations

obtained previously in classes 38 and 41 for the mark CHUCHU

TV and its formative marks. The appellant stated that the cited

mark was adopted subsequent to adoption by the appellant and

that this is evident from the fact that the application was filed in

September 2019 on a 'proposed to be used' basis. In support of the

application, the appellant had also filed evidence of use, including

in the form of online material and invoices. By order dated

14.09.2021, the application was rejected on multiple grounds. The

present appeal is filed in these facts and circumstances.

3. Learned counsel for the appellant invited my attention

to the application for registration of the device mark. He also

pointed out that the appellant had obtained registrations for the

device mark CHU CHU TV both in classes 38 and 41 with effect

from 01.07.2013. He also referred to an article published in the

online version of the Business Standard with regard to the

operations of CHU CHU TV as an online channel for pre-school

https://www.mhc.tn.gov.in/judis

kids. By inviting my attention to invoices issued on 24.08.2019 and

30.08.2019, he pointed out that these invoices relate to goods in

class 28 in respect of which the present application was filed. In

spite of providing such evidence to the Registrar of Trade Marks,

learned counsel contended that the impugned order was issued on

entirely untenable grounds. With reference to the conclusion in the

impugned order that a certificate under Section 65B of the Indian

Evidence Act, 1872 (the Evidence Act) should have been

submitted, learned counsel contended that such certificate is not

required in relation to content posted online by a third party. He

also placed reliance on the judgment of the Delhi High Court in

Excitel Private Limited v. The Registrar of Trade Marks,

2022:DHC:2681, where, at paragraph 14, the Court concluded that

evidence provided by an applicant for registration of the Trade

Mark should not be rejected by citing Section 65B and that, at best,

the examiner may call for an affidavit under Section 65B.

4. With regard to the conclusion in the order that mere

combination of two known words would not qualify as an

https://www.mhc.tn.gov.in/judis

invented word, learned counsel submitted that such conclusion

was reached by relying on Section 9 of the Trade Marks Act, which

was not referred to in the examination report. Even otherwise,

learned counsel submitted that the said conclusion cannot be

countenanced in relation to the device mark.

5. In response to these contentions, Mr.K.Subbu Ranga

Bharathi, learned Central Government Standing Counsel,

submitted that the application was rejected on account of the

existence of one prior application in class 28 and also because a

certificate under Section 65B was not provided.

6. The operative part of the impugned order is set out

below:

“Attorney Reshma submitted that the subject mark i.e. CHUCHU TV is not descriptive it is distinctive applied mark is a label mark which is coined and invented conflicting mark cited in the examination report is visually and phonetically different and have different nature of goods Ld. Attorney further submitted

https://www.mhc.tn.gov.in/judis

that principal of entirety of trademark must be considered Heard examine the application documents and reply to examination report Reply not satisfactory neither user documents filed to substantiate the user claimed continuously and extensively in the application since 2019 that the subject mark has been in the market nor disclose in the user affidavit the turnover under the subject mark nor the advertisement and promotional expenditure nor share value of the mark yearwise, territory of the use of mark in order to acquire distinctiveness moreover visually phonetically conceptually (i.e. Similarity in ideas) identical and deceptively similar marks are on record with same goods, trade channel and consumers are also same vide application no.4281624 i.e. CHU CHU which is valid and subsisting Conflicting mark is prior user than applicant there is likelihood to deceive or cause confusion regarding the origin of goods which includes the likelihood of association with the earlier trade mark in the mind of public Furthermore this is settled law that mere combination of two known words or abbreviation thereof, would not be an invented word even though the combination may not have been in use before if to the eye or ear the same idea would be conveyed as by the word in its ordinary form

https://www.mhc.tn.gov.in/judis

Furthermore Supreme Court in the case of Anwar PV v PK Basheer and Others held conclusively that documentary evidence in the form of an electronic record can be proved only in accordance with the procedure set out under Section 65B of the Evidence act hence objection maintained application refused under section 11(1) of the Trade Marks Acts 1999.”

7. From the impugned order, it appears that the Registrar

of Trade Marks rejected the application on the following grounds:

(i) the applicant/appellant did not disclose the turnover

from use of the relevant mark, the advertisement and promotional

expenditure, the share value of the mark, etc.

(ii) a conflicting mark under Application No.4281624 is

valid and subsisting and the user of such conflicting mark is the

prior user.

(iii) a mere combination of two known words or an

abbreviation thereof would not qualify as an invented word.

(iv) electronic record should be proved by filing a

certificate under Section 65B of the Evidence Act.

Each of these grounds warrant a brief discussion. https://www.mhc.tn.gov.in/judis

8. The appellant had produced invoices and materials

available online in the public domain as evidence of use of the

mark. In addition, the appellant had produced registration

certificates in respect of the mark 'CHUCHU TV' in other classes.

In view of the availability of such evidence, the rejection of the

application on the ground that the turnover and advertising

expenditure was not provided cannot be countenanced.

9. As regards the cited mark, the search report annexed to

the examination report indicates that the status of the mark was

'objected'. Therefore, the conclusion that the mark is valid and

subsisting and that the use of the said mark preceded use by the

appellant is untenable. In this regard, it is pertinent to point out

that Application No.4281624 does not disclose the date of use and

appears to be on a 'proposed to be used' basis. In fact, learned

counsel for the appellant points out that the status of the said mark

continues to be the same and that objection was raised under

Section 9 in respect thereof.

https://www.mhc.tn.gov.in/judis

10. The conclusion that two known words or an

abbreviation thereof would not qualify as an invented word is

correct but entirely inapplicable to the device mark for which the

registration has been applied for. As regards the conclusion that

evidence cannot be accepted in the absence of a certificate under

Section 65B of the Evidence Act, such certificate is required to be

produced when an electronic record, which is within the

possession, control or custody of the person producing such

electronic record, is sought to be introduced as evidence. In the

case at hand, the documents placed on record by the appellant are

articles available online and posted by third parties/news

agencies. Since the appellant is not the person within whose

power, possession or control the said material is, the appellant is

not in a position to and cannot produce a Section 65B certificate in

respect thereof. Besides, as concluded by the Delhi High Court, it

is always possible for the authority to access and examine the said

content and, thereby, verify its genuineness. Therefore, the

impugned order is unsustainable.

https://www.mhc.tn.gov.in/judis

11. For reasons set out above, CMA(TM) No..2 of 2023 is

allowed and the impugned order is, hereby, set aside. By taking

into account the previous registrations obtained by the appellant

for the mark “CHU CHU TV”, the evidence of use in the form of

invoices and online content, the application is directed to be

accepted for advertisement. This order will not, however, be

binding on opponents, if any. There shall be no order as to costs.

Consequently, connected miscellaneous petition is closed.




                                                                          15.09.2023

                     Index                : Yes/No

                     Internet             : Yes/No

                     Neutral Citation : Yes/No

                     kal




https://www.mhc.tn.gov.in/judis






                                  SENTHILKUMAR RAMAMOORTHY, J.

                                                                kal




                                             CMA(TM) No. 2 of 2023
                                                                  &
                                             CMP. No. 15970 of 2023




                                                   15.09.2023




https://www.mhc.tn.gov.in/judis

 
Download the LatestLaws.com Mobile App
 
 
Latestlaws Newsletter
 

Publish Your Article

 

Campus Ambassador

 

Media Partner

 

Campus Buzz

 

LatestLaws Guest Court Correspondent

LatestLaws Guest Court Correspondent Apply Now!
 

LatestLaws.com presents: Lexidem Offline Internship Program, 2026

 

LatestLaws.com presents 'Lexidem Online Internship, 2026', Apply Now!

 
 

LatestLaws Partner Event : IJJ

 

LatestLaws Partner Event : MAIMS

 
 
Latestlaws Newsletter