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Sun Tan Trading Co Ltd vs The Deputy Commissioner Of Income Tax ...
2024 Latest Caselaw 3124 Bom

Citation : 2024 Latest Caselaw 3124 Bom
Judgement Date : 2 February, 2024

Bombay High Court

Sun Tan Trading Co Ltd vs The Deputy Commissioner Of Income Tax ... on 2 February, 2024

Author: K.R. Shriram

Bench: K. R. Shriram, Neela Gokhale

2024:BHC-OS:2049-DB

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                            IN THE HIGH COURT OF JUDICATURE AT BOMBAY
                                ORDINARY ORIGINAL CIVIL JURISDICTION
                                      WRIT PETITION NO.806 OF 2016
                                                  WITH
                                      WRIT PETITION NO.261 OF 2016
              Sun Tan Trading Co. Ltd.,                        )
              602 Parag Building, 6th Floor, 27 Peddar Road,   )
              Mumbai - 400 026                                 ) ....Petitioner
                               V/s.
              1. The Deputy Commissioner of Income Tax,        )
              Circle 1(3)(1), Mumbai,                          )
              540, Aayakar Bhavan, M.K. Road,                  )
              Mumbai - 400 020                                 )
              2. The Addl. Commissioner of Income Tax 1(3),    )
              Aayakar Bhavan, M.K. Road,                       )
              Mumbai - 400 020                                 )
              3. The Commissioner of Income Tax-I,             )
              Aayakar Bhavan, M.K. Road,                       )
              Mumbai - 400 020                                 )
              4. Union of India                            )
              Through the Secretary, Dept. of Finance,     )
              Ministry of Finance, Govt. of India,         )
              North Block, New Delhi - 110 001             ) ....Respondents
                                                WITH
                                  WRIT PETITION NO.271 OF 2016
              Sun Tan Trading Co. Ltd.,                        )
              602 Parag Building, 6th Floor, 27 Peddar Road,   )
              Mumbai - 400 026                                 ) ....Petitioner
                               V/s.
              1. The Deputy Commissioner of Income Tax,        )
              Circle 1(3)(1), Mumbai,                          )
              540, Aayakar Bhavan, M.K. Road,                  )
              Mumbai - 400 020                                 )
              2. The Commissioner of Income Tax-1, Mumbai,     )
              Aayakar Bhavan, M.K. Road,                       )
              Mumbai - 400 020                                 )



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 3. Union of India                                 )
 Through the Secretary, Dept. of Finance,          )
 Ministry of Finance, Govt. of India,              )
 North Block, New Delhi - 110 001                  ) ....Respondents
                                        ----
Mr. P.J. Pardiwalla, Senior Advocate a/w. Mr. Madhur Agrawal i/b. Mr. Atul
K. Jasani for petitioner in all petitions.
Mr. P.C. Chhotaray for respondents - Revenue in all petitions.
                                        ----

                                  CORAM : K. R. SHRIRAM &
                                          DR. NEELA GOKHALE, JJ.
                                  DATED : 2nd FEBRUARY 2024

ORAL JUDGMENT (PER K.R. SHRIRAM, J.) :

WRIT PETITION NO.806 OF 2016

1 Petitioner is engaged in the business of import and distribution

of alcoholic beverages in India. By this petition petitioner is challenging

notice dated 28th March 2014 issued by respondent no.1 under Section 148

of the Income Tax Act, 1961 (the Act) to reopen the assessment for the

Assessment Year 2007-2008 and an order dated 29 th September 2015

passed by respondent no.1 rejecting the objections of petitioner objecting to

the reassessment proceedings.

2 Petitioner had entered into Distribution Agreement dated

30th July 2001 with various entities, who are collectively referred to as

"Diageo group companies", for distribution, marketing and sale of imported

alcoholic beverages in India. As per the Distribution Agreement, petitioner

was under an obligation to distribute, market and sell alcoholic beverages

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in India. Petitioner was also required to engage or maintain adequate and

properly trained personnel, effective distribution network, etc. The

Distribution Agreement also provided the rates at which alcoholic beverages

would be sold to petitioner. It also provided that petitioner shall undertake

appropriate advertisements, merchandising promotion, packing and

consumer research with respect to the products sold in India.

3 Petitioner also had entered into an Agreement dated

20th September 2001 with UDV India Limited, now known as Diageo India

Pvt. Ltd. (DIPL) by which DIPL was to render services to petitioner with

respect to the marketing and sales of imported alcoholic beverages (Bottled

in Origin/BIO).

4 As and when the alcoholic beverages were imported by

petitioner, petitioner paid the customs duty based on the transaction value

of the goods imported. The Customs Authority alleged that the transaction

values were under stated and orders were issued to enhance the transaction

value of the goods imported by petitioner in India.

5 Aggrieved by the said order, petitioner preferred an appeal

before the Commissioner of Customs (Appeals), Mumbai [CC(A)] and

Assistant Commissioner of Customs, New Delhi. The CC(A), by an order

dated 21st March 2003 and the Assistant Commissioner of Customs, New

Delhi, vide order dated 29th August 2005, allowed the appeals of petitioner

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and concluded that petitioner was justified in paying customs duty on the

basis of the transaction price and the same could not be enhanced to the

prices at which the other importers are importing similar goods.

6 In the year 2009, an investigation was initiated by the

Directorate of Revenue Intelligence (DRI) for redetermination of the

assessable value of alcoholic beverages imported by petitioner in India for

determination of the customs duty payable on such beverages. Petitioner

received a show cause notice from DRI alleging that the customs duty on

the imported alcoholic beverages is under assessed.

7 To avoid prolonged litigation and to protect the reputation of

the business and for reasons of commercial expediency, petitioner decided

not to litigate the matter of valuation of imported goods and approached

the Settlement Commission of Customs and Central Excise for the

settlement of the dispute (the Settlement Commission). Petitioner made

detailed submissions before the Settlement Commission including that it

was being made for commercial expediency and to avoid prolonged

litigation, the CC(A) and Assistant Commissioner of Customs, New Delhi

have accepted that petitioner was justified in payment of the customs duty

on the imported price and the same could not be enhanced, petitioner was

not in breach of any provisions of law and petitioner is settling only to put a

closure to the matter. The Settlement Commission, by an order dated

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9th February 2012, settled the dispute of petitioner with the Customs

Department and held that petitioner was liable for additional customs duty

of Rs.58,04,28,400/- and interest of Rs.16,18,89,193/-. The Settlement

Commission held that as per the Distribution Agreement provided for

marketing and sales promotion expenses to be incurred by petitioner in

India, the import price provided in the agreement was not the sole

consideration for the import of goods and, therefore, the same is rejected as

the transaction value under Rule 12 of the Custom Valuation (Distribution

of Value of Imported Goods) Rule, 2007 and Rule 10-A of the Customs

Valuation Rules (Distribution of Value of Imported Goods) Rules, 1988. The

Settlement Commission further held that the transaction value should be

taken as the value at which the other parties are importing identical goods

at the same point of time.

8 In the meantime, on 31st October 2007 petitioner filed its

return of income for the Assessment Year 2007-2008 declaring a total

income of Rs.2,61,31,830/-. Petitioner's return of income was processed

under Section 143 (1) of the Act vide intimation dated 23 rd February 2008.

Thereafter, petitioner received a notice dated 28 th March 2014 under

Section 148 of the Act stating that respondent no.1 had reason to believe

that income for the Assessment Year 2007-2008, which is chargeable to tax,

has escaped assessment within the meaning of Section 147 of the Act.




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Petitioner was also provided with reason to believe. Petitioner, by a letter

dated 1st October 2014, filed its objections to the initiation of reassessment

proceedings. The objections were disposed by respondent no.1 without

giving any reasons and, therefore, petitioner filed Writ Petition being Writ

Petition No.459 of 2015 challenging the reassessment proceedings. By an

order dated 23rd July 2015 this Court disposed the petition holding that the

order disposing the objection was a perfunctory order. The Court set aside

the order dated 15th January 2015 and remanded the matter for denovo

consideration.

9 Following that, respondent no.1 passed a fresh order dated

29th September 2015 once again rejecting petitioner's objections holding

that (a) although proceedings were going on before the Customs

Departments, petitioner did not disclose such facts before the Income Tax

Department, (b) certain expenses allegedly incurred by petitioner, as

directed by DIPL, were not allowable as deduction under Section 37(1) of

the Act as these expenses are not incurred for the business of petitioner,

(c) there is no change of opinion for the relevant assessment year as the

return was processed under Section 143(1) of the Act, (d) respondent no.1

rejected the argument of petitioner that there is no nexus between the

customs duty paid by petitioner and sales promotion and other related

expenses incurred by petitioner. Respondent no.1 held that the Settlement

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Commission has held that the sales promotion and related expenses were

forming part of the cost of the beverage, (e) respondent no.1 also rejected

the objection of petitioner that the sales promotion expenses was incurred

by petitioner company on its own account. Respondent no.1 held that the

said expenditure were incurred as per the direction of the DIPL and,

therefore, were not relatable to the business of petitioner and, hence, not

allowable under Section 37 of the Act and (f) in view of the aforesaid,

respondent no.1 was justified in forming a prima facie belief about the

escapement of income after the notice of the Settlement Commission order.

It is against this order together with notice originally issued under Section

148 of the Act, this petition has been filed.

10 At the time of admission of the petition, on 10 th March 2016,

this Court was pleased to pass the following order :

xxxxxxxxxxxxxx

2. Rule. Respondents waive service.

3. These three Petitions challenge three reopening notices all dated 28.3.2014 issued under Section 148 of the Income tax Act, 1961 (Act) by the Assessing Officer. Impugned Notices seek to reopen the assessments for the Assessment Years 2007-2008, 2008-2009 and 2009-2010. The reasons for reopening as recorded and communicated for all the three Assessment Years are identical i.e. the order dated 9.2.2012 passed by the Customs and Central Excise Settlement Commission (Commission) which enhanced the transaction value of the liquor imported by the Petitioner during the period November, 2004 to November, 2009. This resulted in payment of further differential duty of the Customs of Rs.58.04 Crores. The customs duty, which was paid on the aforesaid imports consequent to the enhancement of the value of the imported goods was reimbursed by the foreign

Gauri Gaekwad 8/33 217.WP-806-2016.doc

supplier and no deduction on that count has been claimed by the Petitioner. The reasons in support of impugned notices seek to disallow expenditure in the aggregate of Rs.58.42 Crores for the three years on account of advertisement, sales promotion, product display posters, etc. as not pertaining to the business of assessee and, therefore, not allowable under Section 37 of the Act. The Petitioner filed its objections to the impugned notices inter-alia emphasing the fact that there can be no reason to believe that income chargeable to the tax has escaped assessment. These expenses have been incurred for the purposes of Petitioner's business and any increase in sales would benefit it. The fact that some other person may also benefit, is not determinative for disallowing of expenditure under Section 37 of the Act. The Revenue seek to deny the claim for expenditure by placing reliance upon the order of the Commission which inter-alia indicates that the expenses which have been incurred for advertisement, etc. would form a part of the transaction value for the imported liquor. If it be so, prima-facie the expenses incurred would form a consideration paid for the imported goods. Thus, it would be cost of purchase and allowable as an expenditure.

4. Thus, prima facie, we are of the view that there can not be any reason to believe that income chargeable to the tax has escaped assessment.

5. In the above view, interim reliefs in terms of prayer clause

(d).

xxxxxxxxxxxxxx

11 Mr. Pardiwalla submitted as under :

(a) there can be no reason to believe because the prerequisite

conditions to assume jurisdiction under Section 148 of the Act has not been

met. The reasons, as recorded, cannot give respondent no.1 any belief that

income chargeable to tax has escaped assessment;

(b) the fact that additional customs duty paid by petitioner for

import of alcoholic beverages can in no way give any belief to respondent

no.1 that any income chargeable to tax has escaped assessment;

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(c) the sales promotion expenses have been incurred by

petitioner at its own discretion for the purpose of its own business as per

the Distribution Agreement entered into by petitioner with Diageo group

companies. The fact that additional customs duty has been paid by

petitioner can in no way lead to the conclusion that the sales promotion

expenses, etc. do not pertain to the business of petitioner and are not

allowable as deduction on account of violation of any law. Petitioner is

engaged in the business of distribution of alcoholic beverages and the sales

promotion and other expenses are incurred for the purpose of such business

and, therefore, the same is clearly relatable to the business of petitioner.

Moreover, in the affidavit in reply, in paragraph 3.1 itself it has been

admitted that petitioner was engaged in the business of importing and

trading in foreign made foreign liquors. Even the reasons recorded says

petitioner was engaged in import of alcoholic beverages from M/s. Diageo

Brands BV and petitioner was in the business of importing and trading in

foreign made foreign liquors. Therefore, the expenses proposed to be

disallowed under Section 37 of the Act certainly pertains to the business of

petitioner;

(d) petitioner has undertaken the obligation to incur the sales

promotion expenses as per the distribution agreement and, therefore, the

expenditure is clearly incurred for the purpose of the business of petitioner.

Merely because the Settlement Commission has revalued the purchase price

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of the goods to determine the value of the customs duty on account of

petitioner's undertaking the obligation to incur the sales promotion

expense, cannot lead to a conclusion that sales promotion expenditure has

not been incurred for the purpose of the business of petitioner;

(e) respondent no.1 erred in holding in the impugned order

that the sales promotion expenses were incurred by petitioner as per the

direction of DIPL, and, therefore, was not related to the business of

petitioner. The sales promotion expenses are admittedly related to the

business of petitioner and, merely because the same has been incurred at

the direction of another company, does not mean that the same will cease

to be expenditure relatable to the business of petitioner. If there is an

undervaluation of the import duty, the consequence of that will be that

petitioner would be liable to pay additional import duty but the same can in

no way lead to the conclusion that the expenditure incurred by petitioner

for selling the imported goods were incurred in violation of any law.

Therefore, respondent no.1 cannot have any reason to believe that income

chargeable to tax has escaped assessment;

(f) even on demurer, if it is accepted that the sales promotion

expenses are incurred by petitioner on behalf of Diageo, there is no reason

to believe that any income chargeable to tax has escaped assessment. In

such situation, the income of petitioner would be reduced to that extent as

it must follow that the purchase cost of petitioner was higher to that extent.


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Therefore, there is no question of any reason to believe that any income

chargeable to tax has escaped assessment;

(g) Respondent no.1 in the impugned order has accepted that

the sales promotion expenses should form part of the sale price of the

beverage sold by the Diageo Group to petitioner. Therefore, it is clear that

even if it is held that the sales promotion expenses are not allowable as

deduction under Section 37(1) of the Act on the ground that the same is

not incurred for the purpose of the business of petitioner, the same would

be allowed as cost of the purchases made by petitioner. Reliance by

respondent no.1 on the decision of the Madras High Court in the case of

Commissioner of Income Tax V/s. India Cements Ltd. 1 is completely wrong

as the facts in the said case are distinct from the facts in the present case. In

the said case, the assessee had paid remuneration to the managing agent in

contravention of the Companies Act and had claimed the same as an

allowable deduction under Section 37 of the Act. This Court has held that

remuneration payable to the managing agent was in excess of the limits

prescribed under Section 348 read with Section 349 of the Companies Act

and, therefore, to the extent of the excess remuneration, the same would

not be allowable as deduction under Section 37 of the Act. In the present

case, it is nobody's claim that the expenditure incurred by petitioner on

sales promotion, etc. is in contravention of any provision or statute and,

1 (2000) 241 ITR 62

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therefore, there is no question of disallowing the said expenditure incurred

by petitioner.

12 Mr. Pardiwalla also relied upon the following judgments :

(i) The Commissioner of Income Tax, Central - II V/s. M/s.

Multi Screen Media Pvt. Ltd.2

(ii) The Commissioner of Income Tax V/s. M/s. Star India P.

Ltd.3

(iii) The Commissioner of Income Tax - 11 V/s. M/s. Star India

(P) Ltd.4

(iv) Commissioner of Income Tax V/s. N.G.C. Network (India)

P. Ltd.5

(v) Sassoon J. David and Co. P. Ltd. V/s. Commissioner of

Income Tax, Bombay6

(vi) Prashant S. Joshi & Anr. V/s. Income Tax Officer & Anr.7

(vii) Neetu M. Chandaliya V/s. Income Tax Officer 14(2)(3)8

(vii) Ramona Pinto V/s. Deputy Commissioner of Income Tax9

(viii) Vaman Prestressing Co. Pvt. Ltd. V/s. Additional

Commissioner of Income Tax and Ors.10

2 Income Tax Appeal No.2057 of 2013 dated 16.11.2015 3 Income Tax Appeal No.165 of 2009 dated 24.03.2009 4 Special Leave Petition (Civil) No.14850 of 2010 dated 16.2.2022 5 (2014) 368 ITR 738 (Bom) 6 (1979) 118 ITR 261 (SC) 7 (2010) 324 ITR 154 (Bom) 8 (2023) SCC Online Bom 2046 9 (2023) 156 taxmann.com 282 (Bombay) 10 (2023) SCC Online Bom 1947

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13 Mr. Chhotaray submitted as under :

(a) petitioner cannot be stated to be engaged in the business of

distribution of alcoholic beverages;

(b) the Settlement Commission has revalued the purchase price

of the goods to determine the value of the customs duty on account of

petitioner's undertaking the obligation to incur the sales promotion expense

and, therefore, sales promotion expenditure has not been incurred for the

purpose of the business of petitioner;

(c) the sales promotion expenses were incurred by petitioner as

per the direction of DIPL, and, therefore, was not related to the business of

petitioner;

(d) there is undervaluation of import duty in violation of

Custom Rule. Therefore, as held in India Cements Ltd. (Supra), the

expenses having been incurred, in violation of law, the same were not

allowable as deduction under Section 37 of the Act;

(e) in determining whether the commencement of

reassessment proceedings was valid, it has to be only seen whether there

was prima facie material on the basis of which the Department could

reopen the case. The sufficiency or correctness of the material is not a thing

to be considered at this stage ( Raymond Woollen Mills Ltd. V/s. Income Tax

Officer and Ors.11). Since there is no assessment under Section 143(1) of

11 (1999) 236 ITR 34 (SC)

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the Act, the question of change of opinion does not arise. At the stage of

issue of notice, the only question is whether there was relevant material on

which a reasonable person could have formed a requisite belief. Whether

the materials would conclusively prove the escapement is not the concern

at that stage. This is so because the formation of belief by the Assessing

Officer is within the realm of subjective satisfaction ( Assistant

Commissioner of Income Tax V/s. Rajesh Jhaveri Stock Brokers P. Ltd. 12).

Since the Settlement Commission has made observations against petitioner,

it cannot be stated that the report of the Settlement Commission does not

constitute relevant material or that on that basis, the Assessing Officer

could not have reasonably formed the requisite belief ( Income Tax Officer

V/s. Selected Dalurband Coal Co. Pvt. Ltd.13);

(f) where detailed reasons have been recorded by the Revenue

in the satisfaction note, it could not be said that the reasons recorded did

not satisfy the prerequisite conditions of Section 132(1) of the Act

(Principal Director of Income Tax, Investigation V/s. Laljibhai Kanjibhai

Mandalia14). In Maddi Venkataraman and Co. (P.) Ltd. V/s. Commissioner of

Income Tax15, the Apex Court held that the asseesee had indulged in

transactions in violation of the provision of Foreign Exchange (Regulation)

Act. The assessee's plea was that unless it entered into such a transaction, it

12 (2007) 291 ITR 500 (SC) 13 (1996) 217 ITR 597 (SC) 14 (2022) 140 taxmann.com 282 (SC) 15 (1998) 229 ITR 534 (SC)

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would have been unable to dispose of the unsold stock of inferior quality of

tobacco. In other words, the assessee would have incurred a loss. The Court

held spur of loss cannot be a justification for contravention of law. The Apex

Court observed that the asseessee was expected to carry on the business in

accordance with law and that the expenditure incurred for evading the

provisions of the Act and also the penalty levied for such evasion cannot be

allowed as deduction.

This judgment, in our view, is not applicable because in that

case and also in India Cements Ltd. (Supra), the expenditure incurred were

in violation of the provisions of the FERA and Company Law and hence, the

Court held that it would be against public policy to allow the benefit of

deduction under one statute of any expenditure incurred in violation of the

provisions another stature or any penalty imposed under another statute. In

the case at hand, the expenditure claimed under Section 37 of the Act was

not for evading the Customs Act but admittedly was for the sales promotion

expenses incurred at its own discretion for the purpose of its own business

as per the Distribution Agreement with DIPL. Even if the sales promotion

expenses have been incurred at the direction of another company, it does

not mean that the same will cease to be expenditure relatable to the

business of petitioner;




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(g) Mr. Chhotaray also relied upon Income Tax Officer V/s. Biju

Patnaik16 to submit that even if the notice or the reason to believe does not

disclose the satisfaction of the requirement of Section 147 of the Act, if

from the averments in the counter affidavit it is clear that the Income Tax

Officer had applied his mind to the facts and after prima facie satisfying

himself of the existence of two conditions reached the conclusions for

reopening the assessment, it being an administrative action, the notice or

order does not per se become illegal. It is open to the assessee to place all

necessary material facts and the Income Tax Officer is free to consider the

material and make a decision in that regard. Relying on Sri Krishna Pvt.

Ltd. V/s. Income Tax Officer17, it was submitted that the enquiry at the

stage of finding out whether the reassessment notice is valid is only to see

whether there are reasonable grounds for the Income Tax Officer to believe

and not whether the omission/failure and the escapement of income is

established. It was also submitted that as was done in that case, this Court

can call for the records and proceedings to verify the veracity of the reasons

recorded by the Assessing Officer.

FINDINGS :

14 On a proper reading of the reasons recorded for alleged

escapement of income, it emanates that the sole basis on which the

Assessing Officer seeks to disallow expenditure in the aggregate of Rs.58.42

16 188 ITR 247 17 221 ITR 538 (SC)

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Crores for the three years (Rs.6,73,73,981/- for Assessment Year 2007-

2008) on account of advertisement, sales promotion, product display

posters, etc. was it did not pertain to the business of assessee and,

therefore, not allowable under Section 37 of the Act.

15 What we need to consider is, (a) whether there was any basis

for respondent no.1 to form a belief that any income chargeable to tax has

escaped assessment within the meaning of substantive provisions of Section

147 of the Act?

(b) Whether the expenditure incurred for promoting the

business to earn profits can be claimed as deduction under Section 37 of

the Act even though somebody other than assessee is also benefited by the

expenditure?

(c) Whether the Assessing Officer in the reassessment

proceedings can disallow the expenditure to the extent of Rs.58.42 Crores

for the three years (Rs.6,73,73,981/- for Assessment Year 2007-2008) out

of the advertisement and sales promotion expenses even if it is incurred on

the directions of Diageo?

The fact that the expenses incurred by petitioner were for

advertisement and sales promotion, is not in dispute.

16 In Prashant S. Joshi (Supra) the Division Bench of this Court

held that the Assessing Officer must have reasons to believe that income

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has escaped assessment and at that stage an established fact that income

has escaped assessment is not required. The only question, at the stage of

issuing notice is whether there was relevant material on which a reasonable

person could have formed a requisite belief and whether the materials

would conclusively prove the escapement is not the concern at that stage

because formation of belief by the Assessing Officer is within the realm of

subjective satisfaction. The Court held at the same time the touchstone to

be applied is whether there was reason to believe that income had escaped

assessment. The Division Bench also held that the act of taking notice

cannot be at the arbitrary whim or caprice of the Assessing Officer and must

be based on a reasonable foundation. The sufficiency of the evidence or

material is not open to scrutiny by the court but the existence of the belief

is the sine qua non for a valid exercise of power. In the facts and

circumstances of that case, the Division Bench held that it was impossible

for any prudent person to form a reasonable belief that the income had

escaped assessment.

In Commissioner of Income Tax V/s. Kelvinator of India Ltd. 18

the Hon'ble Apex Court held that the Assessing Officer has power to reopen

provided there is tangible material to come to the conclusion that there is

escapement of income from assessment. The reasons must have a live link

with the formation of the belief.


18   (2010) 320 ITR 561 (SC)


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In Export Credit Guarantee Corporation of India Ltd. V/s.

Additional Commissioner of Income Tax and Ors. 19, the Court held that

when an assessment is sought to be reopened within a period of four years

from the end of the relevant assessment years, the test to be applied is

whether there is tangible material to do so. What is tangible is something

which is not illusory, hypothetical or a matter of conjecture. An Assessing

Officer who has plainly ignored the relevant material and arrived at an

assessment acts contrary to the law. If there is an escapement of income in

consequence, the jurisdictional requirement of Section 147 of the Act would

be fulfilled on the formation of a reason to believe that income has escaped

assessment.

Did the Assessing Officer have any tangible material to reopen

the assessment in this case is a question which we have to answer.

Having considered the reasons recorded, the only basis to

disallow expenditure in the aggregate of Rs.58.42 Crores for the three years

on account of advertisement, sales promotion, product display posters, etc.

was it was not pertaining to the business of assessee and, therefore, not

allowable under Section 37 of the Act. It is evident that there was

absolutely no basis to respondent no.1 to form a belief that any income

chargeable to tax has escaped assessment within the meaning of substantive

provisions of Section 147 of the Act. As held by this Court in Prashant S.

19 (2013) 350 ITR 651 (Bom)

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Joshi (Supra), Explanation 2 to Section 147 creates a deeming fiction of

cases where income chargeable to tax has escaped assessment. Clause (b)

deals with a situation "where a return of income has been furnished by the

assessee but no assessment has been made and it is noticed by the Assessing

Officer that the assessee has understated the income or has claimed

excessive loss, deduction, allowance or relief in the return." For the purpose

of Clause (b) to Explanation 2, the Assessing Officer must notice that the

assessee has understated his income or has claimed excessive loss,

deduction, allowance or relief in the return and taking of such notice must

be consistent with the provisions of the applicable law. It cannot be at the

arbitrary whim or caprice of the Assessing Officer and must be based on a

reasonable foundation. Though the sufficiency of the evidence or material is

not open to scrutiny by the court but the existence of the belief is the sine

qua non for a valid exercise of power. Paragraph 20 of Prashant S. Joshi

(Supra) reads as under :

20. For all these reasons, it is evident that there was absolutely no basis for the first respondent to form a belief that any income chargeable to tax has escaped assessment within the meaning of the substantive provisions of Section

147. Explanation 2 to section 147 creates a deeming fiction of cases where income chargeable to tax has escaped assessment. Clause (b) deals with a situation "where a return of income has been furnished by the assessee but no assessment has been made and it is noticed by the Assessing Officer that the assessee has understated the income or has claimed excessive loss, deduction, allowance or relief in the return." For the purpose of clause (b) to explanation 2, the Assessing Officer must notice that the assessee has understated his income or has claimed excessive loss, deduction, allowance or relief in the return. The taking of

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such notice must be consistent with the provisions of the applicable law. The act of taking notice cannot be at the arbitrary whim or caprice of the Assessing Officer and must be based on a reasonable foundation. The sufficiency of the evidence or material is not open to scrutiny by the Court but the existence of the belief is the sine qua non for a valid exercise of power. In the present case, having regard to the law laid down by the Supreme Court it was impossible for any prudent person to form a reasonable belief that the income had escaped assessment. The reasons which have been recorded could never have led a prudent person to form an opinion that income had escaped assessment within the meaning of section 147. In these circumstances, the petition shall have to be allowed by set- ting aside the notice under section 148.

17 In N.G.C. Network (India) P. Ltd. (Supra), the following two

questions of law were considered :

(a) Whether in the facts and circumstances of the case and in law, the Hon'ble ITAT is justified in confirming the order of the Commissioner of Income Tax (Appeals) deleting the disallowance of Rs.4,14,20,843/- made by the Assessing Officer out of advertisement and publicity expenses incurred by the Assessee?

(b) Whether in the facts and circumstances of the case and in law, the Hon'ble Income Tax Appellate Tribunal was justified in not taking cognizance of the transfer pricing provisions because, the expenditure incurred by the Assessee by way of advertisement and publicity expenses, substantially benefited the two foreign principals and the Assessee did not receive any compensation on that account from the foreign principals and whether upon the aforesaid consideration, the Hon'ble Income Tax Appellate Tribunal was justified in not upholding the order of the Assessing Officer?

In that case during the assessment proceedings, the Assessing

Officer observed that the assessee's expenditure under head "Advertising

and Publicity Expenses" of Rs.6,21,31,262/- was claimed as deduction

under Section 37(1) of the Act. The Assessing Officer noted that respondent

Gauri Gaekwad 22/33 217.WP-806-2016.doc

had incurred expenses towards advertising and publicity which benefited

not only the assessee but also the foreign principals and held that the entire

amount was not allowable as deduction under Section 37(1) of the Act. The

Assessee submitted that the amount spent for the benefit of the assessee but

for the promotion of channel, the distribution rights will not generate

sufficient returns since the promotion and publicity alone help garner

higher income and, therefore, the deduction under Section 37 of the Act

could not be affected. Relying on the decision of Sassoon J. David and Co. P.

Ltd. (Supra), it was submitted that merely because foreign principal was

benefited by advertising, promotion and publicity it will not prevent

respondent-assessee from claiming benefit of deduction under Section

37(1) of the Act. The Court held that the assessee was entitled to the

deductions even though foreign principal has also benefited by the

expenditure. Paragraphs 19, 21, 22 and 23 of the said judgment read as

under :

19. Having considered rival contentions we are in agreement with Mr. Kaka. The main grounds on which the revenue has questioned the order of the tribunal are (a) non disclosure in form 3CEB of the fact that the principal is also a beneficiary of the advertising expenses; (b) that the advertising and promotional expenses are not wholly for the benefit of the assessee but it also benefited the principal who was an associated enterprise; (c) that advertising and publicity expenses were far higher than the amount of revenue earned and lastly, that although foreign principals i.e. Associated Enterprise benefited from advertising and publicity no compensation was paid by the foreign principals to the assessee to avail of such benefits.

xxxxxxxxxxxxxxx

Gauri Gaekwad 23/33 217.WP-806-2016.doc

21. The contention that the expenditure should have been wholly and exclusive for the purpose of business of the assessee under section 37(1) read with provisions of section 40A(2) as being excessive and unreasonable does not appeal to us. There can be no doubt in the instant case, that in view of decision of the Supreme Court in Sassoon David (supra) it cannot be said that the expenditure was not wholly or exclusively for benefit of the assessee. The mere fact that foreign principals also benefited does not entail right to deny deduction under section 37(1). Furthermore, it is seen that all the amounts earned by the assessee were brought to tax, especially in view of the fact that the payment of expenses were made to Indian residents and there payments were not required to be included in form 3CEB since Section 92 which governs the effect of form 3CEB covers only international transactions. Furthermore, it is seen that the respondents income from subscription fee is variable and through commission received on the advertising sales is 15% of the value of ad-sales. The Assessing Officer's contention that the assessee received fixed income is not justified and there is certainly, in our view, a direct nexus between the amount spent on advertising and publicity, and the appellant's revenue.

22. Advertisers who advertise on these channels act through media houses and advertising agencies and they work to media plans designed in the manner so as to maximise value for the advertiser. They will evaluate expenditure with channel penetration in the market place inasmuch as only channels with high viewership would justify the higher advertising rates which is normally sold in seconds. Merely having high quality content will not ensure high viewership. This content has to be publicized. The great reach of the publicity, the higher chances of larger viewership. The larger the viewership, the better chances of obtaining higher advertisement revenue. The higher advertisement revenue, the higher will be commission earned by the respondent- assessee. Accordingly, we have no doubt that there is a direct nexus between advertising expenditure and revenue albiet the fact that there may be a lean period before revenue picks up notwithstanding high amount spent on such publicity. This justifies the higher expenditure vis-a-vis revenue noticed by the department.

23. It is also not necessary that the foreign enterprises must compensate the Indian agent for the benefit it receives or it may receive from the advertisement and promotion of its channels by agent in India. The agent in India earns commission from ad-sales and distribution revenue, both of which have sufficiently compensated the assessee. We would

Gauri Gaekwad 24/33 217.WP-806-2016.doc

not expect the revenue to determine the sufficiency of the compensation received by the agent and as such we do not find any justification in this ground either. In the circumstances we answer questions of law (a), (b) and (c) in the affirmative in favour of the assessee and against the revenue. In the result the appeal is dismissed. No order as to costs.

(emphasis supplied)

18 The Apex Court in Sassoon J. David and Co. P. Ltd. (Supra)

held that ordinarily it is for the assessee to decide whether any expenditure

should be incurred in the course of his or its business. Such expenditure

may be incurred voluntarily and without any necessity and if it is incurred

for promoting the business and to earn profits, the assessee can claim

deduction under the Act even though there was no compelling necessity to

incur such expenditure. The fact that somebody other than the assessee is

also benefited by the expenditure should not come in the way of an

expenditure being allowed by way of deduction under the Act if it satisfies

otherwise the tests laid down by law. The relevant portions read as under :

xxxxxxxxx It is relevant to refer at this stage to the legislative history of section 37 of the Income-tax Act, 1961 which corresponds to section 10(2) (xv) of the Act. An attempt was made in the Income-tax Bill of 1961 to lay down the 'necessity' of the expenditure as a condition for claiming deduction under section 37. Section 37(1) in the Bill read "any expenditure....laid out or expended wholly, necessarily and exclusively for the purposes of the business or profession shall be allowed ...." The introduction of the word 'necessarily' in the above section resulted in public protest. Consequently when section 37 was finally enacted into law, the word 'necessarily' came to be dropped. The fact that somebody other than the assessee is also benefited by the expenditure should not come in the way of an expenditure being allowed by way of deduction under section 10(2) (xv) of the Act if it

Gauri Gaekwad 25/33 217.WP-806-2016.doc

satisfies otherwise the tests laid down by law. This view is in accord with the following observations made by this Court in The Commissioner of Income-tax, Madras v. Chandulal Keshavlal & Co.

"Another fact that emerges from these cases is that if the expense is incurred for fostering the business of another only or was made by way of distribution of profits or was wholly gratuitous or for some improper or oblique purpose outside the course of business then the expense is not deductible. In deciding whether a payment of money is a deductible expenditure one has to take into consideration questions of commercial expediency and the principles of ordinary commercial trading. If the payment or expenditure is incurred for the purpose of the trade of the assessee it does not matter that the payment may inure to the benefit of a third party (Usher's Wiltshire Brewery Ltd. v. Bruce). Another test is whether the transaction is properly entered into as a part of the assessee's legitimate commercial undertaking in order to facilitate the carrying on of its business; and it is immaterial that a third party also benefits thereby (Eastern Investments Ltd. v. The Commissioner of Income-tax, West Bengal). But in every case it is a question of fact whether the expenditure was expended wholly and exclusively for the purpose of trade or business of the assessee."

(emphasis supplied)

19 Therefore, even if petitioner has incurred any expenditure

towards advertisement, sales promotion, product display posters, etc. on

the direction of the DIPL and these expenditures might have benefited

Diageo as well, does not entail right to deny deduction under Section 37(1)

of the Act. It is unacceptable to even suggest that the expenses were not

incurred for the purpose of business of petitioner. This is because in the

affidavit in reply itself it is admitted that petitioner was engaged in the

business of importing and trading in foreign made foreign liquors. Even the

Gauri Gaekwad 26/33 217.WP-806-2016.doc

reasons recorded states petitioner was engaged in import of alcoholic

beverages from M/s. Diageo Brands BV and petitioner was in the business

of importing and trading in foreign made foreign liquors. It is unacceptable

to even suggest that just because the DIPL directed how to conduct the

advertisement or sales promotion or that Diageo also benefited by the

advertisement and sales promotion would mean the expenses were not

incurred for the purpose of the business of petitioner. It is common

knowledge that advertising and sales promotion will ensure higher sales

and higher sales will ensure higher profitability to petitioner. There is no

doubt that there is a direct nexus between the expenditure incurred and the

business of petitioner.

20 In Biju Patnaik (Supra), that Mr. Chhotaray had relied upon in

the case before the Apex Court, the reasons were recorded by the Assessing

Officer in the order-sheet on 2nd July 1965 to state that although the

assessee had claimed that the transfer of business was made on 31 st March

1956, however, from the information available with the Assessing Officer, it

appears that the transfer of business took place on 3rd November 1956.

Thus, the assessee was liable to be taxed on the capital gain earned by the

assessee in the accounting year ending on 31st March 1957. The Assessing

Officer had, thereafter, issued a notice dated 31st July 1965 requiring the

assessee to deliver within 30 days the return of income in the prescribed

Gauri Gaekwad 27/33 217.WP-806-2016.doc

form. The Hon'ble Apex Court held that :

It is undoubtedly true that the notice does not prima facia disclose the satisfaction of the two conditions precedent enjoined under section 147(a), but in the counter - affidavit filed by the Income-tax Officer in the High Court, he stated all the material facts. The Respondent had inspected the record and the record also bears out the existence of the material fact. The proceedings drawn upon which are abstracted earlier also show that Income-tax Officer has applied his mind to the facts on record and was prime facie satisfied that the reopening of the assessment for the assessment year 1957 - 58 was needed due to those stated facts.

The Hon'ble Apex Court further held that :

We reject the contention of Dr. Pal that the Income-tax Officer has no reason to believe that income has escaped assessment for the relevant accounting year for the reasons mentioned by the Income-tax Officer in the proceedings drawn on July 2, 1965. It is clear therefrom that the escapement of assessment was on account of omission or failure on the part of the Respondent to disclose the material fact truly and fully.

21 In our view, Mr. Chhotaray has wrongly relied on the aforesaid

decision to suggest that this Court must look beyond the reasons recorded

to determine the validity of the notice issued under Section 148 of the Act.

The finding of the Hon'ble Apex Court, as extracted above, is that the notice

issued under Section 148 of the Act does not show the fulfillment of the

condition under Section 147 of the Act. However, to decide on the issue of

belief of the Assessing Officer, the Hon'ble Apex Court has referred to the

noting made by the Assessing Officer on 2 nd July 1965, which is equivalent

Gauri Gaekwad 28/33 217.WP-806-2016.doc

to the reasons recorded by the Assessing Officer. The Hon'ble Apex Court

has on the basis of the said noting (reasons) concluded that the said

reasons reflect application of mind by the Assessing Officer and, hence, the

reopening was justified. It is not possible to interpret the decision of the

Hon'ble Apex Court as sought to be done by Mr. Chhotaray, i.e., to say that

the validity of the reopening is to be decided on the basis of not only the

reasons recorded but other material as well. If the interpretation as sought

by the Revenue is given then, it would lead to the recording of reasons

being an empty formality as the Assessing Officer would always be able to

justify the reopening by not only referring to the reasons but also

surrounding material and circumstances. The same can never be the

intention of the provisions of Section 147 of the Act, which specifically

provides that the Assessing Officer must have reason to believe that income

has escaped assessment. The approval is required under Section 151 of the

Act from the superior authority on the "reasons recorded" by the Assessing

Officer. This means that the superior authority under Section 151 of the Act

is giving the sanction/approval to reopen the assessment based on the

reasons recorded. If the view is taken that the validity of the reopening can

be considered beyond the reasons, the process of seeking the approval as

well as the approval which is based on the reasons would be rendered

invalid and otiose.




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                                      29/33                         217.WP-806-2016.doc



22                Further, the Hon'ble Apex Court in the case of GKN Driveshafts

(India) Ltd. V/s. Income Tax Officer 20 has held that the process to be

followed in reopening cases is that once a notice under Section 148 of the

Act is issued, the assessee must file the return of income and, thereafter, the

reasons recorded by the Assessing Officer would be provided to the

assessee. The assessee can file its objection and the Assessing Officer is

thereafter bound to dispose of the objections by passing a speaking order.

The process prescribed by the Hon'ble Apex Court also proceeds on the

footing that the objections are required to be filed on the basis of the

"reasons recorded" by Assessing Officer and the Assessing Officer is

required to pass order justifying the reopening on the basis of the said

reasons. Therefore, if the Assessing Officer is allowed to justify the

reopening beyond the reasons, the whole process prescribed by the Hon'ble

Apex Court will also be rendered nugatory and infructuous.

23 Moreover, the Hon'ble Delhi High Court in the case of Alcatel -

Lucent France V/s. ADIT21 has held that the decision of the Hon'ble Apex

Court in the case of Biju Patnaik (Supra) was considering the

pre-amendment, i.e., before 1989 provision and the post amendment

provision has been explained by the Hon'ble Apex Court in the case of

Commissioner of Income Tax V/s. Kelvinator of India Ltd. 22 and, therefore,

20 259 ITR 19 (SC) 21 69 Taxmann.com 379 (Delhi) 22 320 ITR 561 (SC)

Gauri Gaekwad 30/33 217.WP-806-2016.doc

the decision of Biju Patnaik (Supra) cannot be relied upon by the Revenue

post amendment.

24 As regards, Sri Krishna Pvt. Ltd. (Supra) relied upon by

Mr. Chhotaray to allege that it is open to the Courts to go beyond the

reasons to consider the validity of the reopening of the assessment, the

interpretation canvassed is also based on the misinterpretation of the

decision of the Hon'ble Apex Court. In this case, reasons were recorded to

the effect that a large number of loans obtained by the assessee were bogus

loans and an amount of Rs.11,51,275/- was added to the income of the

assessee in the assessment year 1960-1961. Similar loans were noticed for

the assessment year 1959-1960 amounting to Rs.8,53,298/- as per the

balance sheet and, therefore, Assessing Officer has reason to believe that

there was omission or failure on the part of the assessee - company to

disclose fully and truly all material fact necessary for assessment for the

assessment year 1959-1960. The case records were called for by the Hon'ble

Apex Court to verify the veracity of the reasons recorded by the Assessing

Officer, i.e., the reference to the term "similar loans" in the reasons means

loan from same persons as in the assessment year 1960-1961. Therefore,

the case records were called for by the Hon'ble Apex Court to verify the fact

mentioned in the reasons and not to justify the reopening beyond the

reasons as has been contended by the Revenue in the present case. This is

Gauri Gaekwad 31/33 217.WP-806-2016.doc

further clear from the finding in placitum D at page 546, where the Hon'ble

Apex Court held that "We must presume that the Income-tax Officer did

find that a large number of alleged lenders who were found to be bogus

during the assessment year 1960-1961 were also put forward as lenders

during assessment year 1959-1960 as well. Evidently, this is what he meant

in the context, when he spoke of "similar loans" being noticed for the year

in question as well. In such a situation, it is impossible to say that the

Income-tax Officer had no reasonable grounds to believe that there has

been no full and true disclosure of all material fact by the assessee during

the relevant assessment year and that on that account, income chargeable

to tax has escaped assessment." It is nobody's case that the case records can

be called to verify the fact mentioned in the reasons to consider the validity

of the reasons but, certainly, in our view, the case records cannot be looked

at, to supplement the reasons to justify the reopening of the assessment.

25 In view of what is discussed above, when we apply the

touchstone as to whether there was reason to believe that income had

escaped assessment, in our view, it was impossible for any prudent person

to form a reasonable belief that the income had escaped assessment. The

reasons, which have been recorded, could never have led a prudent person

to form an opinion that income had escaped assessment within the meaning

of Section 147 of the Act.




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26              In these circumstances, the petition shall have to be allowed by

setting aside the notice dated 28 th March 2024 issued under Section 148 of

the Act as well as the impugned order dated 29 th September 2015 passed

under Section 148 of the Act, which we hereby do.

27 Rule is made absolute accordingly. There shall be no order as to

costs.

WRIT PETITION NO.261 OF 2016 WITH WRIT PETITION NO.271 OF 2016

28 In these two petitions also the reasons recorded are identical to

the reasons recorded in Writ Petition No.806 of 2016. Therefore, our

findings above in Writ Petition No.806 of 2016 will squarely apply to these

two petitions as well.

29 Further in Writ Petition No.261 of 2016, where notice under

Section 148 of the Act has been issued after the expiry of four years from

the end of the relevant assessment year and where assessment under

Section 143(3) of the Act had also been completed, the proviso to Section

147 of the Act would apply in as much as reopening of assessment is

permissible only where there has been failure to truly and fully disclose

material facts for the assessment. In the reasons recorded for reopening,

there is not even an allegation that there was failure on the part of the

assessee to truly and fully disclose material facts. On this ground also the

Gauri Gaekwad 33/33 217.WP-806-2016.doc

notice issued and the order rejecting objections have to be quashed and set

aside.

30 Both petitions disposed.

                       (DR. NEELA GOKHALE, J.)                            (K. R. SHRIRAM, J.)




                        Gauri Gaekwad
Signed by: Gauri A. Gaekwad
Designation: PS To Honourable Judge
Date: 07/02/2024 11:15:41
 

 
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