CAM acquires 14 year Media and entertainment practice of Lawyer Ashni Parekh

In the latest movement, Cyril Amarchand Mangaldas has acquired the media and entertainment practice of Independent Lawyer Ashni Parekh, which has been developed by her over the past 14 years and is recognized as one of the leading practices in the Media and Entertainment space in India”.

The press release said:

Looking at her career span, it is strikingly clear that Ashni Parekh has a sizeable practice relating to Bollywood and the film industry, including in Film Finance and Film Transactions.

She had reportedly worked at Nishith Desai Associates after graduating from Law for 14 years until around 2005.

After that, she marched to her own practice. An article cited in Economic Times from 2007 listed Saif Ali Khan, Priyanka Chopra and Sushmita Sen amongst her clients.

To her achievement and glory, she was profiled by Vogue (paywall) magazine as one of the “legal eagle” “superstars behind Bollywood’s most famous faces” in 2017.

The magazines noted that her other clients include production houses, directors, music composers, writers as well as celebrity bigwigs like Shahid Kapoor and Ajay Devgn.

She has also rendered her services to Kajol Devgn, Preity Zinta, Imtiaz Ali, Sanjay Leela Bhansali, and Rohan Sippy, as per another article. She has given a tough competition to the major Law firms in space like Mumbai. 

Managing partner Cyril Shroff said in the release:

CAM head of the media and entertainment practice and partner Bharat Vasani added in the release:

Parekh too added in a statement:

The statements made sound like the intention is very much for acquisition and eventual handover of the practice as a going concern, rather than a straight-out Senior hire.

As clarified by one of the spokesperson that “she has just joined and is passionate about the practice and she is helping us build the practice for the long term.”