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Titan Company Limited vs 3 Chairman Central Board Of
2021 Latest Caselaw 21019 Mad

Citation : 2021 Latest Caselaw 21019 Mad
Judgement Date : 21 October, 2021

Madras High Court
Titan Company Limited vs 3 Chairman Central Board Of on 21 October, 2021
                                                                   W.P. No.37765 of 2016 & 1038 & 1039 of 2017




                                   IN THE HIGH COURT OF JUDICATURE AT MADRAS

                                                    Dated: 21.10.2021

                                                         CORAM

                                   THE HONOURABLE DR. JUSTICE ANITA SUMANTH

                                               W.P.Nos.37765 of 2016 and

                                                1038 & 1039 of 2017 and

                                     WMP. Nos.1008 & 1009 of 2017 and 32365 of 2016
                Titan Company Limited,
                Rep. by its Group Manager – Taxation,
                P.Manivannan No.3,
                SIPCOT Phase I, Hosur-635 126.                  ... Petitioner in W.P. No.37765 of
                2016

                M/s.Premier Optical Pvt. Ltd.
                rep. by its Director, No.80,
                GN Chetty Road,T.Nagar,
                Chennai-17.                                             ... Petitioner in W.P. No.1038
                of 2017

                Mrs.Geetanjali D Souza Prabhu,
                102, DonataEctasy, 35 Davis Road,
                St. Thomas Town, Bangalore 560 084.                     ... Petitioner in W.P. No.1039
                of 2017

                                                          Vs.

                1 Commissioner of Central Excise LTU,
                1775 Jawaharlal Nehru Inner Ring Road,



                1

https://www.mhc.tn.gov.in/judis/
                                                                W.P. No.37765 of 2016 & 1038 & 1039 of 2017




                Anna Nagar Western Extn,
                Chennai-600 101.

                2 Additional Director General
                Directorate General of Central Excise,
                Intelligence Delhi Zonal Unit, West Block-8,
                Wing No.3, First Floor, Section 1,
                R.K.Puram, New Delhi-110 066.

                3 Chairman Central Board of
                Excise & Customs Department of Revenue,
                Ministry of Finance, North Block,
                Secretariat, New Delhi.           .... Respondents in W.P. No.37765 of 2016

1 Commissioner of Central Excise Chennai II, Central Excise, Commissionerate, New No.692 MHU Complex Anna Salai Chennai-2.

2 The Joint Commissioner of Central Excise, Chennai II, Commissionerate, 3rd Floor, MHU Complex, Nandanam, Chennai-35. .... Respondents in W.P. Nos1038& 1039 of 2017

Prayer in W.P. No.37765 of 2016: Writ Petition filed under Article 226 of the Constitution of India praying to Writ of Prohibition prohibiting the 1st respondent from proceeding in any manner pursuant to the show cause notice series F.No.DZU/INV/F/CE/351/2015 dt.23.03.2016 issued to any Titan Eye + Store.

Prayer in W.P. No.1038 of 2017: Writ Petition filed under Article 226 of the Constitution of India praying to Writ of Prohibition prohibiting the 2nd respondent from proceeding with the adjudication of the Show Cause Notice No.33/2016

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

dated 06.04.2016 issued by the 1st respondent and Statement of Demand issued pursuant thereto.

Prayer in W.P. No.1039 of 2017: Writ Petition filed under Article 226 of the Constitution of India praying to Writ of Prohibition prohibiting the 2nd respondent from proceeding with the adjudication of the Show Cause Notice No.43/2016 dated 5.5.2016 issued by the 1st respondent and Statement of Demand issued pursuant thereto.

For Petitioner : Mr.Arvind Datar, Senior Counsel for

Mr.P.R.Ranganath in W.P. No.37765 of 2016

Ms.L.Maithili in W.P. Nos.1038 & 1039 of 2017

For Respondents : Mr.A.P.Srinivas,

Senior Standing Counsel in all WPs

COMMONORDER

The question that arises for resolution in this writ petition is as to whether

the petitioners are liable to remit excise duty on the activity of fixing of

prescription lenses in spectacle frames. The provisions of the Central Excise Act,

1944 (Act) provide for the levy of excise duty on ‘manufacture’ and what is moot

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

is whether the fixing of a lens in a spectacle frame is an activity that amounts to

manufacture.

2. Show Cause Notices (SCN) have been issued to 457 Titan Eye+ Stores as

well as the showrooms of Premier Optical Pvt. Ltd. that sells spectacles under the

brand name ‘Lawrence and Mayo’. In the case of Titan, a request was made by the

petitioner for centralization of all the cases in one Commissionerate for ease of ad-

judication, since the 457 noticees were spread all over the country and to avoid

multiplicity of proceedings.

3. The petitioner in W.P. No.1039 of 2017 is a Director of Premier Optical

Pvt. Ltd. and has approached this Court, since the show cause notice mulcts

liability on her as the person responsible for the operations of the Company.

Pursuant to the SCNs, the petitioners are now in receipt of personal hearing

intimation notices calling for their appearance, at which stage, they have

approached this Court by way of the present writ petitions.

4. Essentially, the process leading to manufacture of a product/commodity

would involve appreciation of facts that are best left to the officers of the

concerned Department. Thus, and to get over the question of alternate remedy, the

petitioners would immediately draw my attention to a judgment of the Hon’ble

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

Supreme Court in the case of Assistant Commercial Tax Officer Vs. Mehta

Opticians (Civil Appeal No.773 of 1995) confirming the decision of the Rajasthan

High Court on the very issue that falls for consideration in this batch.

5. The short judgment of a three Judge Bench is on point, and reads as

under:

‘This is how Ground A (a) of the Special Leave Petition (reads):

“(a) Whether the High Court is justified in holding as under:-

It is not in dispute that frames and glasses are exempted from payment of tax. The spectacles being not a different commodity would not attract tax on their sales.

Particularly, when there is no exemption notification exempting frames and glasses from payment of tax and both the frames and glasses are exigible to tax @ 8%.”

When Mr.S.K.Jain, Learned counsel for the appellant, proceeded to argue, we drew his attention to paragraph 5 of the judgment of Court under appeal, which is quoted in the ground above […] Mr.Jain persisted in arguing that frames and glasses were not exempted from payment of tax. We pointed out to him that it was impermissible for him to so argue when the High Court had specifically recorded that “it is not in dispute” that frames and glasses were exempted from payment of tax and no application had been made by the appellant to the High Court to correct this statement, it was only when we commenced the dictation of an order to so record that Mr.Jain said that he would not urge this contention.

All that an optician does, as the record suggest is to fit lenses into a spectacle frame: he carries out no process of manufacture and no separate or distinct commodity emerges. The judgment under appeal is, therefore, uphold.

The appeal is dismissed with costs.

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

6. The above judgment, according to the petitioner, is binding upon the

parties in terms of Article 141 of the Constitution of India. The issuance of the

impugned show cause notices and the continuation of the proceedings thus

constitute a fundamental and jurisdictional flaw, rendering the proceedings bad in

law, and the present Writ Petitions, maintainable.

7. The specific argument on maintainability is that the show cause notices

have been issued, and are being pursued without taking note of, and contrary to

the ratio of the binding Judgment of the Hon’ble Supreme Court affirming the de-

cision of the Rajasthan High Court in the case of Mehta Opticians and if the same

had been taken note of in proper perspective than the question of issuing present

show cause notices would not have arisen at all. I note that in reply to the show

cause notices, though Premier Opticals appears to have filed detailed replies, there

is no reference therein to the judgments in Mehta Opticians, Bholanath Sreemany

vs. Additional Commissioner of Commercial Taxes (Cal.HC) (1978 42 STC 248)

or Amazon Seller Services Private Limited vs. Commissioner of Central Excise,

Thane-I (2016 (3) TMI 69) (cited before me). As far as Titan is concerned, no re-

ply to the SCN has been placed before the Court.

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

8. Reliance in this context, is placed upon the judgement of the Hon’ble

Court in the case of Hindustan Poles Corporation V. CCE (2006 (256) ELT

481(SC)), to the following effect:

'40. Before we part with this case we would like to impress upon the respondent authorities that before issuance of show cause notices the Revenue must carefully take into consideration the settled law which has been crystallized by a series of judgments of this Court. The Revenue must make serious endeavour to ensure that all those who ought to pay excise duty must pay but in the process the Revenue must refrain from sending of indiscriminate show cause notices without proper application of mind. This is absolutely imperative to curb unnecessary and avoidable litigation in Courts leading to unnecessary harassment and waste of time of all concerns including Tribunals and Courts'.

9. Additionally and in order to aid better understanding of the issue, the

petitioners also take me through a series of decisions also involving the same issue

on merits, that is, whether the fitting of prescription lenses upon spectacle frames

would constitute ‘manufacture’ for the purposes of levy of central excise duty.

10. In the case of Bholanath Sreemany, a Division Bench of the Calcutta

High Court dealt with the identical issue and the description of the activity

undertaken by that assessee is set out as follows:

‘The petitioner states that in the course of his business, a customer comes to him with a prescription from a doctor, selects a particular frame, settles the price thereof and the frame is then appropriated to the contract of sale within the meaning of explanation 2(a) to Section 2(g) of the Bengal Finance (Sales Tax) Act, 1941. The petitioner then fixes the glasses, according to prescription, to the frame which has already become the chattel of the customer. There are thus

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

two distinct sales-one of frame and the other of the glasses and it is the case of the petitioner that he does not charge anything for fitting. It is alleged that the Commercial Tax Officer, Alipore, who examined the petitioner’s books of account, records and documents under Section 14(1) of the Act, completely misunderstood the nature of the transaction and the legal implication thereof and by an order dated 7 th April, 1970, held that the petitioner manufactures spectacles from parts of spectacles purchased by him and sells such spectacles to customers.’

11. Upon consideration of the above factual matrix, the Bench held that

while manufacture implies a change, every change would not be manufacture.

There must be a transformation of the raw materials into a new and distinct article

having a distinctive name, character or use. The Bench was of the view that a

manufacturer of spectacle, by assembling the lenses and the frames, does not

create anything new so as to bring such activity within the purview of

manufacture.

12. In the case of Amazon, the Authority for Advance Rulings constituted

under the Act considered the plea for advance ruling on whether 15 different types

of activities engaged in by it would amount to 'manufacture' under the Central

Excise Act. One of those activities related to ‘spectacles and frames’. The

description of the activity under the head ‘placing spectacles/sunglasses frames

inside cases’ was that cases were generally received separately from the spectacles

and the sunglasses, from the manufacturers. The case and the glass/spectacle were

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

first identified, then matched. In some cases, the screws at the temples and the

hinges on eyewear could have become loose during storage and this was repaired

with the help of a screw driver.

13. The argument of the Revenue was that when lenses were fitted in

frames, a distinct marketable product emerged, since a frame and lens separately,

and without integration did not have any marketability. However, the case of the

petitioner was accepted by the Authority, placing reliance upon the decision of the

Calcutta High Court in the case of Bholanath Sreemany (supra),

14. Yet another argument advanced was that though the petitioner has been

engaged in the same activity for several years, the impugned show cause notices

had come to be issued in 2016 without there being any justification in that regard

or any change in circumstances. Having accepted the stand of the petitioner for

many years to the effect that the activity of assembly of frames and spectacles did

not constitute manufacture, there was no justification in the Revenue taking a

different stand now. The judgment of the Hon’ble Supreme Court in the case of

Radhasoami Satsang V. Commissioner of Income Tax ((1992) 1 SCC 659) is

relied on for this proposition.

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

15. A perusal of the show cause notice reveals that the activity carried out

in the show rooms was the manufacture and clearance of spectacles carrying 'Titan

Eye+’ Brand. Though adverse inferences are sought to be drawn by the

respondents on other grounds as well, such as violation of conditions contained in

Notification 8/2003-CE dated 01.03.2003, this point has not been argued and both

the parties before me have confined the scope of the arguments to (i) whether the

respondents were right in law in having issued the impugned show cause notices

inspite of binding judicial precedents to the opposite effect and (ii) whether the

assembly of prescription lenses on to a spectacle frames is an activity that amounts

to ‘manufacture’ attracting levy of duty under the Act.

16. The trigger for the impugned proceedings was a search conducted in the

showrooms of the petitioners when the Investigating teams found that the show

room had the facility for eye testing and watch fitment, as well as a lens lab. The

following machines/equipments were found in the premises (as per SCN dated

23.03.2016 in the case of Titan Company Limited)

Sr.Nos. Name of the Instrument Function of the Instrument

1 Autorefracto-meter To find out the refractive error of the +Keratometer eye

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

2 Chart Projector For checking the vision

3 Chair unit without vision drum To seat the customer

4 Auto-lensometer To check the spectacle lens power

5 Manual Lensometer To check the spectacle lens power manually.

6 Retinoscope To find out the refractive error of the eye.

7 Trial set without case Keep the powered lenses

8 Trial frame For keeping the lens while checking vision

9 Ishihara’s book To check the colour blindness

10 Rubber Occluder – Black color It is used for blocking the eye – Medium Size

11 JCC (+-0.50) For refining the cylindrical power

12 JCC (+-0.25) For redefining the axis of the cylindrical power

13 Slit Lamp – AIA 11 model with To check eye disease 2 steps

14 Pupillometer To check the IPD

15 Ultra Sonic Cleaner To clean the spectacle frame

16 UV tester To check the UV efficacy

17 Geneva lens measure To check the base curve of the lens

18 Thickness gauge with dial To check the spectacle lens thickness

19 Near vision chart-qty 3 To check the near vision

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

20 Semi auto edger To give the desired shape to the lens

21 Supra Grooving machine To make the o for supra frame lenses

22 Rimless drilling machine To make the holes in the lens

23 Hand edger To polish the edges of the lens

24 Screw dispenser – Tip adjuster To keep all the of screws and nose pad

17. That apart, the show room has also had the facilities for eye testing, the

grinding of spectacle lenses and fixing of lenses in the spectacle frame to make a

spectacle. The technicians were trained to do the work of cutting, edging, grinding

of the lenses and fit the same in the frame to make a complete spectacle. For the

aforesaid purposes, the following machines were used.

                          Sr.      Description                   Function/Usage
                          No.

                          1        Hand Edger                    Used for manual edging of the pattern.

                          2        Auto Edger                    Used for auto edging (cutting and edging) of
                                                                 the lenses.

                          3        Blocker Machine               Used for measurement of Intra Papillary
                                                                 Distance, i.e. the location of the axis and
                                                                 height of centre of eye.

                          4        Rimless Drilling Machine      Used for drilling in the lenses for fitting in
                                                                 the rimless frame.

                          5        Grooving Machine              Used for grooving in the lenses to be fitted






https://www.mhc.tn.gov.in/judis/
                                                                              W.P. No.37765 of 2016 & 1038 & 1039 of 2017




                                                                     in semi rimmed frames.

                          6           Dummy Driller Machine          Used for drilling hole in the dummy lenses,
                                                                     which come fitted with the frames to use the
                                                                     same as pattern.

                          7           Warmer                         Used for warming the sheet frame.

                          8           Ultra Sonic                    Used for cleaning of the spectacles, as
                                                                     servicing.



18. The petitioner explained the manufacturing process at the time of the

Inspection in the following terms:

1. The customer visits their premises.

2. The customer selects a frame of his choice depending on brand, price, look, quality, etc.

3. The customer selects lenses of his choice depending on brand, price, look, quality, etc.

4. The customer either already has a prescription (details of power of lenses required) or he gets his eyes tested at the showroom.

5. If the customer wants to get his eyes checked, the optometrist of the showroom checks eyes of the customer, to get (ascertain) the power of lenses required for correcting his vision.

6. After getting the power of lenses/glass required for the customer, either they get the same from their store in the premises or if not available in the store, they place order to get the same from their warehouse at Bangalore.

7. Their technician, after getting the lenses of requisite power of standard shape and size, resizes the same so as to make it fit in the frame chosen by the customer. For this purpose he undertakes the following processes –

i. Remove dummy lens from the frame, which comes fitted with the frame from the factory.

ii. Verify the power of the lens (Pre Quality Check) iii. Makes pattern of lens with the help of dummy lens, by cutting the “un-cut plastic pattern” into the requisite shape,

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

iv. Keep the pattern in the blocker machine to get the optical centre of eye and for putting the optical centre of the lens at the centre of eye and affixes blocking tape at the optic centre of eye in the lens so determined, fixes the lens in the Auto Edging Machine to cut to the requisite size/shape.

v. Keeps lens in the Edging Machine for cutting and grinding to required size.

vi. Keep the lens in the grooving machine, if grooving is required. vii. Fit the lens so made, in the frame selected by the customer, to get a complete spectacle.

He also informed that the spectacles were delivered to the customer with a spectacle case, lens cleaning cloth, invoice, “Titan Eye +” warranty card in a paper bag; that all these goods were provided by M/s.Titan. The officers also resumed certain documents, sample spectacle case, lens cleaning cloth, paper bag, etc. under Panchnama dated 27.08.2015, drawn on the spot (RUD-3).

19. In addition a warranty was also extended to the customers. All in all, the

Revenue is of the view that the processes involved in the activity were complex

and complicated enough to constitute ‘manufacture’. Moreover, the activities led

to the conversion of raw materials, being prescription lenses and spectacle frames,

into a marketable commodity, being a spectacle, a commercially distinct product.

20. To a pointed query put by the Court, the petitioners would specifically

confirm that manufacture of the power lens i.e., the conversion of lens blanks into

prescription lens is a taxable activity and that such activity takes place in the

workplace/factory. They also confirm that the frames used are either imported or

manufactured indigenously in a factory, subject to central excise duty. These two

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

activities i.e. manufacture of the spectacle frames and prescription lenses are,

admittedly excisable events and the petitioners are liable to remit duty in regard to

the aforesaid two events, where applicable. The petitioners also engage in sale of

ready-made eye-wear that is purchased by customers, off-the-shelf. I am not, in

these writ petitions, concerned with either of the aforesaid activities.

21. Post manufacture of the spectacle frames and lenses, the goods are sent

separately to the petitioners’ show rooms and what is undertaken in the show

room is only an assembly of the prescription lenses and the spectacle frames

wherein the lenses are merely mounted upon the frames, to result in a spectacle.

22. No doubt, the minute break-down of the machinery and the processes as

described in the SCN indicate a chain of events requiring skill and sophistication,

that appear very significant in magnitude and impact. However, the end result of

all the processes only results in assembly of the lens with the frame. This, in my

view, does not amount to manufacture. The process of assembly is bound to

involve some amount of refining and fine-tuning of the individual components

and this, by itself, will not tantamount to manufacture. In fact, most

establishments engaged in selling eye-wear provide a gamut of services in this

area including, having an optician in their employ or on call, and infrastructure for

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

the testing of vision. Thus, notwithstanding that a distinct commercial product is

obtained upon assembly of a lens with a spectacle frame, this would not result in

such assembly being equated to manufacture.

23. The judgments in the cases of Mehta Opticians, Bholanath Sreemany

and Amazon decide and reiterate the issue of whether the activity of assembly sim-

pliciter including fitting and minor adjustments that are part and parcel of the pro-

cess of assembly, constitute ‘manufacture’ for the purposes of the Act, in favour

of the assessee. The show cause notices, to this extent, and insofar as they purport

to equate the process of assembly to manufacture, are quashed.

24. These Writ Petitions are allowed. Connected Miscellaneous Petitions

are closed. No costs.

21.10.2021

Index: Yes

Speaking order

rkp/kbs

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

To

1. Commissioner of Central Excise LTU,

1775 Jawaharlal Nehru Inner Ring Road,

Anna Nagar Western Extn,

Chennai-600 101.

2. Additional Director General

Directorate General of Central Excise,

Intelligence Delhi Zonal Unit, West Block-8,

Wing No.3, First Floor, Section 1,

R.K.Puram, New Delhi-110 066.’

3. Chairman Central Board of

Excise & Customs Department of Revenue,

Ministry of Finance, North Block,

Secretariat, New Delhi.

4. Commissioner of Central Excise Chennai II,

Central Excise, Commissionerate,

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

New No.692 MHU Complex

Anna Salai Chennai-2.

5. The Joint Commissioner of

Central Excise, Chennai II, Commissionerate,

3rd Floor, MHU Complex, Nandanam, Chennai-35.

https://www.mhc.tn.gov.in/judis/ W.P. No.37765 of 2016 & 1038 & 1039 of 2017

DR. ANITA SUMANTH, J.

rkp/kbs

W.P.Nos.37765 of 2016 and

1038 & 1039 of 2017 and

WMP. Nos.1008 & 1009 of 2017 and 32365 of 2016

21.10.2021

https://www.mhc.tn.gov.in/judis/

 
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