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A.D.Padmasingh Isaac vs Sudali Aachi Provisions
2021 Latest Caselaw 15511 Mad

Citation : 2021 Latest Caselaw 15511 Mad
Judgement Date : 3 August, 2021

Madras High Court
A.D.Padmasingh Isaac vs Sudali Aachi Provisions on 3 August, 2021
                                                                    O.S.A. (CAD) No.161 of 2021



                                  IN THE HIGH COURT OF JUDICATURE AT MADRAS

                                             Reserved on : 06.01.2022

                                            Pronounced on : 21.01.2022

                                                    CORAM :

                                  THE HON'BLE MR.MUNISHWAR NATH BHANDARI,
                                             ACTING CHIEF JUSTICE
                                                       AND
                                   THE HON'BLE MR.JUSTICE P.D.AUDIKESAVALU


                                           O.S.A. (CAD) No. 161 of 2021
                                                       and
                                        C.M.P. Nos. 21504 and 21508 of 2021

                     1.A.D.Padmasingh Isaac
                       Trading as Aachi Spices and Foods
                       Old No.4, New No. 181/1,
                       6th Avenue, Thangam Colony,
                       Anna Nagar, Chennai – 600 040.

                     2.M/s. Aachi Masala Foods (P) Ltd.,
                       Old No.4, New No.181/1,
                       6th Avenue, Thangam Colony,
                       Anna Nagar, Chennai – 600 040.
                       Represented by its Director
                       Mr. Ashwin Pandian                                  .. Appellants

                                                           vs

                     ___________
                     Page 1 of 19


https://www.mhc.tn.gov.in/judis
                                                                            O.S.A. (CAD) No.161 of 2021



                     Sudali Aachi Provisions
                     No.28, First Floor,
                     Velachery, Bazzar Road,
                     Balayagarden,
                     Chennai – 600 091.
                     Represented by its Partners
                     Mrs.Muthu Mari Ammal and Mr.G.Iyappan                   .. Respondents

                     Prayer: Original Side Appeal is filed under Order XXXVI Rule 1 of
                     Original Side Rules read with Section 15 of Letters Patent, 1865 and the
                     Provisions of 13(1) of the Commercial Courts Act, 2015, praying to set
                     aside the Judgment and Decree dated 03 August 2021 passed in C.S.
                     (Comm. Div.) No.558 of 2018, allow the suit as prayed for.


                                    For the Appellants    : Mr. P.S.Raman, Senior Counsel
                                                            for Ms. C.Gladys Daniel
                                                         JUDGMENT

(Order of the Court was made by the Hon'ble Mr.Justice P.D.Audikesavalu)

(through video conference)

This inter-court appeal under Clause 15 of the Letters Patent, 1865,

read with Section 13 of the Commercial Courts Act, 2015, arises out of the

judgment and decree dated 03.08.2021 passed in C.S. (Comm.Div.) No.558

of 2018 on the file of the Original Side of this Court.

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2. The trademark 'Aachi' is said to have been conceived and adopted by

the First Appellant, as a proprietary concern 'Abhishek Enterprises' which

commenced in the year 1995 for manufacturing and marketing a variety of

spices, and the First Appellant applied and registered that trademark in the

year 1999. Later, in the year 2002, the First Appellant entered into a

partnership along with one Rani Pandian under the name and style of

'Naveen Products' for the same business. After incorporation of the Second

Appellant viz., Aachi Masala Food Private Limited on 13.06.2006, the

assets and liabilities of the said Naveen Products have been transferred to

the Second Appellant with effect from 30.11.2006 and the said company has

been carrying on business as manufacturers, traders, wholesalers, retailers,

producers, inventors, importers, exporters, agents, distributors, consignors

or otherwise dealing in masala and food products under the trademark

'Aachi'. Thereafter, on 31.03.2007, the said partnership firm Naveen

Products was dissolved. The First Appellant on 01.04.2007 and 21.04.2010

executed License User Agreements in favour of the Second Appellant.

Another company viz., Aachi Spices and Foods Private Limited had been

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incorporated on 17.03.2010 and another license user agreement was entered

by the First Appellant with that company on 21.04.2010. The First

Appellant as the proprietor of the trademark 'Aachi' continues to use it

through its licencees, viz., the Second Respondent and the said Aachi Spices

and Foods Private Limited. The First Appellant has also obtained

registration of the trademark 'Aachi Super Stores' in A.No.1690157 in Class

42 with respect to wholesale and retail stores for food products since

22.05.2008, which is valid and subsisting.

3. The Respondent viz., 'Sudali Aachi Provision', is a partnership firm

registered under the Indian Partnership Act, 1932, in which Mrs. Muthu

Mari Ammal and Mr. G.Iyappan are partners, carrying on business of

provision store at No.28, first Floor, Velachery, Bazzar Road, Balayagarden,

Chennai – 600091. The Appellants object to the Respondent using the word

'Aachi' in their tradename viz., 'Sudali Aachi Provision' and have filed the

suit in C.S. (Comm.Div.) No.558 of 2018 claiming the following reliefs:-

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“ (a) granting a permanent injunction, restraining the defendant by itself, its servants, agents, distributors, or anyone claiming through him from manufacturing, selling, advertising, offering for sale and running the website using same or similar or identical Trade Mark SUDALI AACHI PROVISION/sudaliaachi.com or any other similar Trademark or in any media and use the same in invoices, letter heads and visiting cards or by using any other Trademark which is in any way visually or phonetically similar to the 1st plaintiff's trademark AACHI/AACHI SUPER STORE and use the mark in invoices, letters heads and visiting cards or any other trade literature or by using any other Trademark which is in any way visually, or phonetically similar to the plaintiffs' registered trademark No.1690157 in Class 42 or in any manner infringe the 1st plaintiff's registered trademark.

(b) granting a permanent injunction, restraining the defendant, by itself, its servants, agents, distributors, or anyone claiming through him from manufacturing, selling, advertising, offering for sale and running the website using same or similar or identical Trade Mark SUDALI AACHI PROVISION/sudaliaachi.com or any other similar Trademark or in any media and use the same in invoices, letter heads and visiting cards or by using any other trade mark which is in any

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way visually or deceptively or phonetically similar to the plaintiffs' trademark AACHI/AACHI SUPER STORE or use the mark in invoices, letters heads and visiting cards or any other trade literature or by using any other Trademark which is in any way visually, or phonetically similar to the plaintiffs' Trademark AACHI/AACHI SUPER STORE or in any manner pass off the plaintiffs' goods.

(c) directing the defendant to surrender to the plaintiffs all the packing material, cartons, advertisement materials and hoardings, letter-heads, visiting cards, office stationery and all other materials containing/bearing the name Sudali Aachi Provision or other visually or phonetically similar trade mark used in the pouches and packets.

(d) directing the defendant to render an account of profits made by them by the use of the impugned trademark Sudali Aachi Provision and decree the suit for the profits found to have been made by the defendant, after the defendant has rendered accounts.”

4. The Respondent had filed Written Statement contending that the shop

where they are carrying on business as provisional store has been named

after Sudali Aachi, who is the grandmother of one of their partners and that

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https://www.mhc.tn.gov.in/judis O.S.A. (CAD) No.161 of 2021

the word 'Aachi', which means grandmother in Tamil Language is a publici

juris and has a separate distinct character prior to the registration of the

trademark itself and entitled the protection under Section 30 of the Trade

Marks Act, 1999. It is further pointed out that while the Appellants

primarily dealt with masala and spices, the Respondent is the retailer and

wholesalers of provisions, and though the Appellants claim to have obtained

the trademark for 'Aachi Super Stores', they are not carrying any such

wholesale or retail activity in the groceries and as such, they cannot restrain

the Respondent from adopting the name chosen for their business.

5. The following issues had been framed for trial on the basis of the

pleadings of the parties:-

“(i) Whether the word 'AACHI' is a publici juris available in public domain and entitled to protection under Section 30 of the Trade Marks Act, 1999?

(ii) Whether the plaintiffs' trademark “AACHI SUPER STORES” bearing No.1690157 under Class 42 is infringed by the defendant by using the name “SUDALI AACHI

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PROVISION”?

(iii) Whether the mark of the defendant 'SUDALI AACHI PROVISION' on the whole or part is identical or deceptively similar to the registered trademark of the plaintiff 'AACHI SUPER STORES'?

(iv) Whether the plaintiffs are entitled for the relief of permanent injunction against the defendant from using the mark “SUDALI AACHI PROVISION” and the website Sudaliaachi.com?

(v) Whether the plaintiffs have suffered any monetary loss of goodwill on the defendant using the word 'SUDALI AACHI PROVISION'?

(vi) Any other relief ?”

The learned Judge elaborately considered the rival submissions with

reference to the evidence on record. After holding issues (i) to (iii) against

the Appellants and that they were not entitled to the reliefs claimed, the suit

was dismissed with costs.

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6. Mr. P.S.Raman, Learned Senior Counsel assisted by Ms. Gladys

Daniel, Learned Counsel for the Appellants vehemently contended that the

trademark 'Aachi' is distinctive of the goods of the Appellants alone and has

obtained secondary meaning in the market of spices, masalas and other food

products from the time of commencement of their business, and the

inclusion of that word 'Aachi' in the tradename of 'Sudali Aachi Provision'

by the Respondent causes deception and confusion in the minds of the

consumers who would be misled to believe that some sort of business

connection exists between the Appellants and the Respondent when there is

none.

7. At this juncture, it would be useful to refer to the decision of the

Hon'ble Supreme Court of India in Laxmikant V.Patel -vs- Chetanbhai

Shah [(2002) 3 SCC 65], where the legal position on protection of

trademark has been laid down as extracted below:-

“12. In Oertli v. Bowman (at p. 397) the gist of passing-off

action was defined by stating that it was essential to the

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success of any claim to passing off based on the use of given

mark or get-up that the plaintiff should be able to show that the

disputed mark or get-up has become by user in the country

distinctive of the plaintiffs goods so that the use in relation to

any goods of the kind dealt in by the plaintiff of that mark or

get up will be understood by the trade and the public in that

country as meaning that the goods are the plaintiffs goods. It is

in the nature of acquisition of a quasi-proprietary right to the

exclusive use of the mark or get-up in relation to goods of that

kind because of the plaintiff having used or made it known that

the mark or get-up has relation to his goods. Such right is

invaded by anyone using the same or some deceptively similar

mark, get-up or name in relation to goods not of plaintiff. The

three elements of passing off action are the reputation of

goods, possibility of deception and likelihood of damages to

the plaintiff. In our opinion, the same principle, which applies

to trade mark, is applicable to trade name.”

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The Division Bench of this Court in Orchid Chemicals &

Pharamaceuticals Ltd -vs- Wockhardt Limited [(2013 (3) CTC 841)] has

dealt with the question of exclusive right under the Trade Marks Act, 1999

(hereinafter referred to as 'the Act' for short) in the following words:-

“5.6. Sections 28 to 30 of the Trade Marks Act, 1999, deal with the effect of registration under Chapter IV of the Act. In so far as Section 28 of the Act is concerned, it deals with the rights conferred by registration. Section 28 of the Act specifically deals with the “exclusive” right under the Act. Therefore, a registered Proprietor of a Trade Mark can assert an exclusive right to use the Trade Mark under Section 28 of the Act. However, the said assertion is subject to two conditions. The first condition is that it is “subject to other provisions of the Act”. The second condition is that it is subject to its “validity”.

5.7. Now coming to Section 29 of the Act, it deals with an infringement of the registered Trade Mark. Section 29 of the Act specifies that an infringement would occur when an unregistered Proprietor uses a registered Trade Mark, which is likely to cause confusion on the part of the public or which is

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likely to have an association with the registered Trade Mark. Therefore, if one sees the object and reasons under Section 29 of the Act, it is clear that it is meant to be used against the person, who is not entitled to use the said Trade Mark under “law”. This is required to constitute an infringement.

5.8. Now coming to Section 30 of the Act, it limits the effect of registered Trade Mark. A perusal of Section 30 of the Act would show that Section 29 of the Act is subjected to it. Therefore, Section 30 of the Act is an overriding provision to Section 29 of the Act. However, the parameters stipulated under Section 30 of the Act will have to be complied with. For example, in a case where a party is using a registered Trade Mark belonging to another one, if it is in accordance with honest practices in industrial or commercial matters or is detrimental to the distinctive character of the different Trade Mark, no infringement would occur as it limits the effect of registered Trade Mark. Similarly, when the usage is indicative of a kind, quality or a quantity, then there will not be any infringement notwithstanding the registration.

5.9. While considering the statutory provisions, the Courts will have to read them together to understand the intending

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purpose and object. Therefore, we are of the considered view that Sections 28 to 30 of the Trade Marks Act, 1999, are to be read in connection with each other. Such a yardstick will have to be adopted in view of the settled interpretative Principle of Harmonious Construction.” That apart, it must be recapitulated here that Section 9(1) of the Act creates

an absolute prohibition on registration of descriptive marks as trademark,

and the exception in its proviso enables such registration only if that

trademark has acquired distinctiveness before the application for

registration. Further, in terms of Section 32 of the Act, if any trademark has

been registered in breach of Section 9(1) of that Act, it shall not be declared

void if it has acquired distinctiveness after its registration and before

commencement of any legal proceedings questioning its validity. As such,

common words or descriptive words or names, cannot be treated as

trademark unless they have acquired unimpeachable reputation and

goodwill in the market across country so as to connote a secondary

meaning for that relevant word. On a conspectus of the said legal principles,

it would necessarily follow that in order to succeed in an action for

injunction to restrain its usage, it is incumbent upon the concerned Plaintiff

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to conclusively establish that the relevant word, which is publici juris

identifying something else in common parlance, has lost such primacy on

account of the synonymous connectivity of that word with the product for

which the Plaintiff has adopted as trademark.

8. Though strong reliance is placed on the decision of the Hon'ble

Supreme Court of India in T.V.Venugopal -vs- Ushodaya Enterprises Ltd.,

[(2011) 4 SCC 85] by the Appellants in support of their claim for exclusive

right to use the word 'Aachi' as their trademark and there cannot be any

qualms on the proposition of law laid down in that authoritative

pronouncement, the manner in which the relevant word has been used by the

Respondent, who is sought to be restrained from using it, would also

assume significance to determine its applicability to the case on hand. The

Respondent has explained that the provision store has been named after

Sudali Aachi, who is the grandmother of one of the partners of its

partnership firm. As rightly pointed out by the Learned Judge in the

impugned judgment, apart from adding it as suffix to many other words

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https://www.mhc.tn.gov.in/judis O.S.A. (CAD) No.161 of 2021

having various meanings, 'Aachi' is a description of an elderly lady in Tamil

language. It is not uncommon for the people from time immemorial,

especially in the southern parts of Tamil Nadu to address women by the

word 'Aachi' either separately or after their names in veneration and such

practice still continues to be in existence today. That apart, it is nobody's

case that the Respondent is manufacturing or selling any product under the

brand name of 'Sudali Aachi' in its provision store so as to compete with the

business of the Appellants. As a matter of fact, even according to the

Appellants, their products are some of the commodities made available for

sale in that shop of the Respondent along with the products of other

manufacturers, meaning thereby that the customers are definitely aware of

the distinction between the products of Appellants and those of other

manufacturers. Viewed from this perspective, there is neither any possibility

of deception nor any likelihood of damages to the reputation of goodwill of

the Appellants, so as to enforce any restraint on the tradename 'Sudali Aachi

Provision' used by the Respondents. It has been held by another Division

Bench of this Court in Malar Network (P) Ltd., -vs- Arun Prasath D (Order

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https://www.mhc.tn.gov.in/judis O.S.A. (CAD) No.161 of 2021

dated 28.03.2011 in O.S.A Nos.175 and 176 of 2010) that the existence of a

suffix before the word which has been registered as trademark by another

person would dispel any doubt of any connection with the registered holder

of that trademark. As such, there does not appear to be any acceptable

reason to differ from the well considered conclusions arrived in the

impugned judgment in this appeal.

9. Another plea made on behalf of the Appellants is that the red

coloured oval shaped background in which the words 'Sudali Aachi

Provision' has been inscribed by the Respondent in its logo imitates that of

the Appellants. It is not possible to accept the said contention inasmuch as

the said logo specifically contains the face of an elderly lady depicting the

grandmother of one of the partners of the partnership firm of the respondent,

at the top and the contains the words 'Sudali Aachi Provision' thereunder.

Moreover, when the provision store of the Respondent is a standalone shop

in a particular locality in a metropolitan city catering of needs of the

residents there who constitute a substantially literate population, with

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relatively a smaller scale of business transactions to that claimed by the

Appellant, it is hard to believe that the customers would be misled at the

first impression by the name board of the Respondent so as to infer that

there may be some connection between the Appellants and the Respondent.

In any event, the Appellants do not have any retail store though they

claimed to have obtained registration for trademark 'Aachi Super Stores' in

that regard.

10. While concluding, Learned Senior Counsel appearing for the

Appellants made a fervent plea that the refusal to grant the relief of

injunction for infringement and passing of goods against the Respondent in

this case ought not to be construed as if the Appellants has not established

their claim that their trademark has acquired distinctiveness and secondary

meaning by the widespread consumption of their products in the market. It

is made clear that the said question has not been determined in this Appeal

for the reasons already explained and nothing said in the impugned

judgment shall not impede the rights of the Appellants to independently

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https://www.mhc.tn.gov.in/judis O.S.A. (CAD) No.161 of 2021

establish such claim in any future litigation as against third parties.

In the result, the Appeal, which does not deserve to be entertained, is

dismissed. Consequently, the connected Civil Miscellaneous Petitions are

closed. There shall be no order as to costs.

                                                                       (M.N.B., ACJ.)     (P.D.A., J.)
                                                                                 21.01.2022
                     Index : Yes/No
                     Speaking Order: Yes/No
                     dm/kv

                     To:

                     1. The Sub Assistant Registrar,
                        Original Side,
                        Madras High Court,
                        Chennai - 600 104.




                     ___________



https://www.mhc.tn.gov.in/judis
                                                O.S.A. (CAD) No.161 of 2021



                                                  M.N.BHANDARI, ACJ
                                                         AND
                                                P.D.AUDIKESAVALU,J.

                                                                    Dm/kv




                                           O.S.A. (CAD) No. 161 of 2021
                                                                       and
                                     C.M.P. Nos. 21504 and 21508 of 2021




                                                               21.01.2022



                     ___________



https://www.mhc.tn.gov.in/judis

 
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