An announcement by Band-Aid about a new line of bandages to include a more diverse range of skin tones has received mixed reactions on social media. In a post on Instagram, the company shared a picture of the different bandages announcing the launch of their new range.
“We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin,” says the post. The announcement, however, has sparked varied comments - while some are applauding the company’s move, many are questioning why it took so long.
“Only 100 years to show up,” wrote an Instagram user. “I appreciate that you’re showing up, even if you’re showing up late,” posted another.
“We hear you. We see you. We’re listening to you,” wrote Band-Aid in their post. “We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community,” they said further.
Promising that “this is just the first among many steps together in the fight against systemic racism”, the company also promised to make a donation to the Black Lives Matter movement.
We are committed to taking actions to create tangible change for the Black community,” they said further.
Promising that “this is just the first among many steps together in the fight against systemic racism”, the company also promised to make a donation to the Black Lives Matter movement.
Since being shared on June 10, the post has collected over 1.2 lakh likes and more than 6,300 comments.
“It’s about time. I can’t believe these different shades of skin tone emojis were made first,” commented an individual. “We have been asking for this for years, it’s so sad your company just now markets this when its profitable and trendy… your company should be ashamed of itself,” wrote another. “This was much needed, thank you,” posted a third.
People have also been taking to Twitter to express their reactions.
The announcement comes as millions all over the world stand in solidarity with the Black Lives Matter movement which again gained momentum following the death of George Floyd at the hands of a police officer.
According to CNN, Band-Aid had launched its Perfect Blend brand which included multiracial bandages back in 2005. It was, however, discontinued due to “lack of interest at the time,” Band-Aid said.
Pic Courtsey: BestProducts.com
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