After 20-years of Court Battle: Amul Dairy wins case against its namesake "Anul"

June 27, 2018:

After a 20-year-long legal battle, Ahmedabad Dairy has been stopped from selling pouched milk under brand names of ‘Anul Taaza’ and ‘Anul Shakti’ by a commercial court in Vadodara, Gujarat.

It was in 1998 Amul Dairy and Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), Apex Marketing Body of all District Dairy Unions of Gujarat noticed that Shri Shakti Dairy was manufacturing milk pouches under the brand names that were rhyming with its own brands ‘Amul Shakti’ and ‘Amul Taaza’.

Thereafter, Amul sent a legal notice to Shri Shakti Dairy as well as Kuldeep Enterprises, who was marketing ‘Anul Shakti’ and ‘Anul Taaza.

In response to it, came that names are phonetically different, and there is no chance of any confusion.

Dairy and the Marketing Firm continued to sell their products with the similar brand names over the years.

Amul then  had moved to the district court in Nadiad against them, the case was finally transferred to Vadodara where a new Commercial Court was established.

Advocate who appeared for GCMMF highlighted that since the pouches were being sold in rural markets mainly, it confused the consumers in these areas.

Commercial Court finally passed a judgement last week restraining Shri Shakti Dairy and its marketing firm along with their agents, dealers and distributors from manufacturing, processing, marketing and packing milk under their labels.

Source PTI