The story behind the New Logo of Myntra

Myntra which is a worldwide renowned e-commerce website recently has changed its logo. Why? Because a Mumbai-based activist lodged a complaint a few weeks back against Myntra with the state cyber police. She alleged the e-commerce site of using the signage as being insulting and very offensive towards women. According to her, such offensiveness and insult cannot be tolerated and even should not be tolerated by anyone as the old logo of the company resembled a naked woman who is lying down with legs wide open.

However, a woman named Naaz Patel lodged this complaint. She is reportedly the founder of an NGO which is known as the Avesta Foundation. She filed the complaint in the month of December last year where she demanded the removal of the logo and also called for some actions to be taken against the company.

The Cyber-crime department of Mumbai Police later informed Myntra about this complaint by sending an email. The Flipkart backed e-commerce giant responded to the complaint by saying that it will anyhow change its logo within a time period of one month and even it has changed it within the time as well.

The company has recently unveiled its new logo where the overlapping of colours has been changed. It even started the process of replacing the old signage on all platforms way before even unveiling the new logo. This new logo will replace the old one on both the platforms of the website as well as an app. Myntra even issued printing orders for putting their new logo on packaging materials, as per reports.

“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” said DCP Rashmi Karandikar of Cyber Crime Department of Mumbai police in an interview.

Myntra is an Indian fashion e-commerce company having its headquarters in Bengaluru, Karnataka, India. The company was found by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena in the year 2007. Initially, Myntra used to sell personalised gift items on demand. During those years, it adopted and mainly operated all its functions on the B2B (business-to-business) model. The site allowed its customers between the time period of 2007 and 2010 to personalise a variety of products such as T-shirts, mugs, mousepads, and others.

Myntra started selling numerous fashion and lifestyle products in 2011 and also chose to move away from personalisation. And by 2012 Myntra started offering products from different 350 Indian and International brands including some big brands having a great reputation. The website initially started launching brands like Fastrack Watches and Being Human.

During its progressing days, a time period came when Flipkart acquired Myntra in the year 2014. The deal was really huge and valued at ₹2,000 crores (US$280 million). The company later managed to acquire fashion e-retailer Jabong in the year 2016. Then the company became unstoppable and grown to become one of the biggest online fashion websites in the country.