April 27,2019:
German publisher Axel Springer sued the Eyeo and ADBLOCK plus for copyright infringement. What is Copyright infringement? Infringement is when someone uses the copyright protected work of someone else without permission. If something is protected by copyright, it generally cannot make it available to the public.AdBlockPlus blocks ads that interrupt browsing experience. It is the most pop as a blocker on Firefox, Chrome, Safari, Android, iOS. Axel Springer is a German Digital publishing house with numerous multimedia news brands such as Bild, Die Welt, Fair and more than 15,000 employees in Europe.
Axel Springer is battling against German-based developer Eyeo, the company behind AdBlock plus for years. Recently Axel Springer filed a case on copyright infringement. Their issue is AdBlock Plus changed the programming code of websites and thus directly accesses the legally protected offer of publishers.
The lawsuit filed by Axel Springer says that AdBlockPlusl violated paragraph 69c of the Copyright Act. The case is filed in The Hamburg Regional Court. Judicial precedents have supported such claims in another case and this legal point motivates Axel Springer.
Previously Axel Springer dragged AdBlock Plus to the German Supreme Court. In that case, Axel Springer alleged that adblocking is illegal, but judiciary quashed the allegation stating that every internet citizen has the right to block unwanted advertising on the websites they visit.
In a previous issue, the Supreme Court ruled as the Munich and Hamburg Court that people have the right on Germany to block ads. This case had already been tried in the Cologne Regional Court, Regional Court of Appeals and the courts dictated the same rulings.
The European publishing giant argued that ad blocking, as well as the business model where advertisers pay to be added to the whitelist, violated Germany’s Competition law. Axel Springer won a partial victory when a lower court ruled that it shouldn't have to pay for white listings.
The Supreme Court overturned the decision. The judgment further says that adblocking software and the employment of a whitelist that allows non-intrusive advertising is legitimate. Thus the Court held that AdBlockPlus does not breach the law of Competition. Additionally, the judge ruled that by offering publishers a way to serve ads that ad blocking users will accept, provides them with an avenue to monetize their content, and therefore is advantageous to them.
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