On Wednesday, an appliance maker, Kent RO Systems, apologised for an advertisement on social media selling an atta maker that said domestic workers’ “hands may be infected”.
On Tuesday, Kent issued an apology after receiving backlash on social media. The advertisement said: “Are you allowing your maid to knead atta dough by hand? Her hands may be infected.” It went on to ask people not to “compromise on health & purity” & pick its atta making device instead.
“Our recent advertisement of Kent Atta & Bread maker on social media was unintentional, badly communicated & was wrong. & therefore, it was immediately withdrawn. We are extremely sorry for this incident & want to apologise to everyone, especially to the people whose sentiments were hurt," said a statement from the company’s chairman & managing director Mahesh Gupta.
The statement said the company would look into how its “advertisement standards” were compromised & would take corrective & preventive steps.
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