New and Fancier Logo Unveiled by British Confectionery-Giant Cadbury

The centuries-old classic chocolate bar manufacturing company, Cadbury recently opened a box of surprise for every chocolate lover out there. Ah! Who thought amidst the depressing pandemic, a change like this shall come our way. The mind-blowing news is that the confectionary-giant is all ready to set forth its new logo offering a contemporary look.

Established in the year 1824 by John Cadbury at Birmingham, England, this British-multinational confectionary brand was started off as a brand known for cocoa and hot chocolate drinks. After major ups and downs, Cadbury was successful in launching its first chocolate bar in 1905, developed by the renowned chocolatier, George Cadbury Jr. The major breakthrough was the merger of the brand with Schweppes in 1969 and then acquisition by Kraft Foods in 2010 which was later split into two, resulting in ownership of the 196-year old confectionary-giant by Mondelez International. Presently chaired by Irene Rosenfeld and headed by Dirk Van de Put, Cadbury is internationally known for wide range of chocolate bars and products including the best-loved Dairy Milk variants comprising of Silk, Bubbly, Caramel, Fruit and Nut, Oreo, Cracker  along with Bournville, Flake, Wispa and Twirl, amongst many others.

Since its incorporation, the brand logo has been changed multiple times starting off with a simple yet bold presentation displayed on a banner-like medium featuring grey and white colours. Jumping on to the first era, the brand showed-off its designer logo featuring the words Cadbury entangled in a cocoa tree, duly registered in the year 1911. The logo’s outlook was completely modified in 1921, based on an adaptation of William Cadbury’s signature, presented in its signature purple colour which sustained longest till the year 2006. Later on till present, various variants of the same appearance, however, little bold and curvaceous in its signature purple colour was in use.

In point of fact, the recent logo change is a huge step by the British-confectionary brand after almost half-a-century. As compared to the old logo, the new one is sleek and more charming featuring an attractive loop in its ‘b’ and a simple yet designer ‘y’. Moreover, the font is modified into a bold and fancy look and the classic milk-glass image is displays a life-like depiction of the chocolate-bar.

Products containing the new design and packaging are all set to roll out in the Australian markets next week. On such a huge change, a company’s spokesperson commented, “The new elevated packaging includes a redrawn wordmark, new iconography and typography, making the look and feel more natural, authentic and high quality.”

To read more IPR related articles, log on to - https://www.trademarkclick.com/education-blog/