December 18,2018:

On 5th December 2018, Virgil Abloh's Italian Streetwear & Luxury fashion label Off-White filed a trademark infringement case against children's clothing brand Brooklyn Lighthouse. The case was filed at the Federal Court of New York.

The defendant describes itself as a children's clothing brand established by a mother of two children.

The suit accused Brooklyn Lighthouse of selling products bearing Off-White's trademark or marks deceptively similar to Off-White's marks. Off-White accused the children's clothing brand of willfully infringing their trademark and adopting it in bad faith.

Brooklyn Lighthouse was accused of selling products bearing the trademark of Off-White or marks similar to Off-White’s mark.

These products bear a diagonal line logo and arrow trademark. Off-White accused Brooklyn Lighthouse of willfully infringing the mark and adopting it in bad faith. The children's apparel brand wanted to benefit from the fame, goodwill, and success of Off-White's products. They are also accused of infringing trademarks of other popular brands, such as Gucci, Supreme, and Champion.

In the suit, Off-White claimed that they had become a target of wrong people willing to benefit from their popularity and success. They first came to know about these activities in August and sent a cease and desist letter to the defendant on 13th September 2018.

But they continued to sell such products to their customers. This activity would mislead the consumers to believe the counterfeit products are licensed by Off-White. It would cause huge economic losses to the company.

The suit sets forth claims of counterfeiting, trademark infringement and false designation of origin and other claims as well under New York State law. Off-White is seeking damages equal to three times the profit or $20,00,000 per counterfeit products plus attorney fees and other costs. In addition, Off-White is seeking injunctive relief permanently barring the defendant from further selling such products.

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