December 26,2018:

Bentley Motors was slammed with a trademark infringement lawsuit, filed by a British company Brandlogic. Brandlogic accused Bentley Motors of infringing its mark ‘Bentley’ in their lawsuit. The lawsuit was filed at the English High Court.

Brandlogic accused the defendant of selling merchandise bearing the mark and infringing three of its UK trademarks. Brandlogic has a merchandise brand ‘Bentley’, and owns the exclusive rights of the mark.

Bentley Motors has been selling merchandise including shirts, jackets and motorsport wear bearing the mark ’Bentley’. In the suit, the plaintiff Brandlogic argued that only they and their subsidiaries own the exclusive rights to this mark. Thus, the defendant is deliberately infringing Brandlogic’s registered trademark. This activity of the defendant has caused immense damage to the business volume of Brandlogic and it can also cause confusion among the average customers of the brand.

According to the suit, Bentley Motors declined the request to search for an amicable solution. They continued selling the merchandise bearing the mark thus confusing the average customers.

According to the suit, Brandlogic has suffered a loss of sales due to this infringement. They claimed that this activity of the defendant has damaged their business and their brand value. They are seeking an injunction against the defendant to prevent them from further selling branded merchandise.

Bentley Motors denied all of these allegations stating that they are selling clothes for more than 30 years. They also said that no customer will be confused between the products of both the brands.

Brandlogic is seeking an injunction against Bentley Motors to prevent them from further selling these clothes. They are also seeking the destruction of infringed goods, damages and other costs. The claim will be heard in the English High Court in July 2019, we are yet to see whether the luxury car giant will fall on its face or will continue to stand tall!

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