March 2, 2018:
Malayalam magazine Grihalakshmi’s cover featuring a model breastfeeding a baby in its latest edition has invited a case in CJM court of Kollam in Kerala.
According to a report by ANI, a case was registered by Advocate Vinod Matthew against Malayalam Magazine’s Publisher and model Gilu Joseph.
Charges have been filed under Section 3 and 4 of indecent representation of women (Prohibition) act 1986 and the hearing of the same has been fixed for March 1, according to a DNA report.
March 1,2018 issue of the magazine, featuring 27-year-old model, poet and writer Gilu Joseph, with the title, “Mothers tell Kerala, ‘please don’t stare we need to breastfeed’, created a series of discussions on social media over breastfeeding in public.
It invited diverse views from the netizens where some hailed the act as an initial step towards normalising the act of breastfeeding, while many slammed the move as ‘indecent’.
Debates even hurled over stereotypical ‘aristocratic’ appearance of woman who featured on the cover as well as the fact that she was a not a mother with her own baby, but a model.
Retorting to social media upheaval over ‘vulgarity’, Gilu Joseph, in an interview to The Indian Express Malayalam, said that she considers breastfeeding as a privilege, which is exclusively ordained to mothers.
She further added that,”Women should realise that breastfeeding is completely a biological and normal act”.
Model revealed that she received no support or approval from her family for the project.